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Consumer preference judgements : an exposition with empirical applications
Eliashberg, Jehoshua - In: Management science : journal of the Institute for … 26 (1980) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10002116623
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Arbitrating a dispute : a decision analytic approach
Eliashberg, Jehoshua - In: Management science : journal of the Institute for … 32 (1986) 8, pp. 963-974
Persistent link: https://www.econbiz.de/10001017706
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Service marketing and management: capacity as a strategic marketing variable
Shugan, Steven M. - In: Handbook of marketing, (pp. 484-512). 2006
Persistent link: https://www.econbiz.de/10003335274
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Editorial: Introduction to the special classics issue
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 9-11
Persistent link: https://www.econbiz.de/10003709037
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Market structure research
Shugan, Steven M. - In: The history of marketing science, (pp. 129-164). 2014
Persistent link: https://www.econbiz.de/10010415908
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Implicit understandings in channels of distribution
Shugan, Steven M. - In: Management science : journal of the Institute for … 31 (1985) 4, pp. 435-460
Persistent link: https://www.econbiz.de/10001015684
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Estimating brand positioning maps using supermarket scanning data
Shugan, Steven M. - In: Journal of marketing research : JMR 24 (1987) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
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Product assortment in a triopoly
Shugan, Steven M. - In: Management science : journal of the Institute for … 35 (1989) 3, pp. 304-320
Persistent link: https://www.econbiz.de/10001063825
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Strategic use of product enhancements : upgrades, add-ons, extras, and accessories
Shugan, Steven M. - In: Handbook of research on new product development, (pp. 207-226). 2019
Persistent link: https://www.econbiz.de/10012125129
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Marketing-production decisions in an industrial channel of distribution
Eliashberg, Jehoshua; Steinberg, Richard - 1987
This paper presents a model that considers the interface between marketing and production decisions in a channel of distribution of industrial goods comprised of a manufacturer and a distributor. The key issue investigated is the nature of the coordination within the channel in light of an...
Persistent link: https://www.econbiz.de/10009439473