Books reviewed: Marcela Miozzo and Ian Miles, Edward Elgar, Internationalization, Technology and Services Mario Calderini, Paulo Garrone and Maurizio Sobrero, Edward Elgar, Corporate Governance, Market Structure and Innovation Jeffrey James, Edward Elgar, Bridging the Global Digital Divide...

Purpose – This paper aims to test one of the symbolic influences of the employee on brand associations and by doing so demonstrate why the stereotyping of employees should be added to the research agenda for corporate branding. Design/methodology/approach – The research is a quantitative...