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Marketing ethics and regulation of marketing activity : the role of government and industry
Eagle, Lynne C.; Dahl, Stephan; Pelsmacker, Patrick de; … - In: The SAGE handbook of marketing ethics, (pp. 498-517). 2021
Persistent link: https://www.econbiz.de/10012306768
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Concluding comments regarding the challenges of marketing ethics
Pelsmacker, Patrick de; Eagle, Lynne C.; Dahl, Stephan; … - In: The SAGE handbook of marketing ethics, (pp. 518-529). 2021
Persistent link: https://www.econbiz.de/10012306770
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
Hay, Rachel (ed.); Eagle, Lynne C. (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012293354
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Brand equity and brand vulnerability: The impact of gray marketing-parallel importing on brand equity and values
Eagle, Lynne; Kitchen, Philip J.; Rose, Lawrence; … - In: European journal of marketing : EJM 37 (2003) 10, pp. 1332-1349
Persistent link: https://www.econbiz.de/10006083319
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Of a complex sensitivity in marketing ethics education
Brennan, Ross; Eagle, Lynne; Ellis, Nick; Higgins, Matthew - In: Journal of marketing management : MM 26 (2010) 13, pp. 1165-1181
Persistent link: https://www.econbiz.de/10008744929
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Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan; Eagle, Lynne; Báez, Carlos - In: Young consumers : insight and ideas for responsible … 10 (2009) 1, pp. 46-59
Persistent link: https://www.econbiz.de/10009052254
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Shared meanings or missed opportunities? : the implications of functional health literacy for social marketing interventions
Kemp, Gillian; Eagle, Lynne - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 117-128
Persistent link: https://www.econbiz.de/10009061952
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Regulation of Nutrition and Health Claims in Advertising
Brennan, Ross; Czarnecka, Barbara; Dahl, Stephan; … - In: Journal of advertising research 48 (2008) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10008051949
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Commercial Media Literacy: What Does It Do, to Whom—and Does It Matter?
Eagle, Lynne - In: Journal of advertising : official publication of the … 36 (2007) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10008125570
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Persuading young consumers to make healthy nutritional decisions
Brennan, Ross; Dahl, Stephan; Eagle, Lynne - In: Journal of marketing management : MM 26 (2010) 7, pp. 635-656
Persistent link: https://www.econbiz.de/10008435848