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Instituting the Marketing Conc...
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Sivakumar, K.
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Nakata, Cheryl
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Roy, Subroto
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Zhu, Zhen
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Im, Subin
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Malhotra, Shavin
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Dong, Beibei
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Zhu, PengCheng
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Balamurugan, C.
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Ekeledo, Ikechi
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
15
Journal of Business Research
11
International marketing review
9
International Marketing Review
8
The journal of product innovation management : an international publication of the Product Development & Management Association
7
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6
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5
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Beyond Hofstede : culture frameworks for global marketing and management
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European Journal of Innovation Management
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Finance India : the quarterly journal of Indian Institute of Finance
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Supply Chain Management: An International Journal
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International journal of computer integrated manufacturing : IJCIM
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International journal of production research
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1
Role of nonprice variables in intertier competition
Sivakumar, K.
;
Nakata, Cheryl
;
Aggarwal, Praveen
; …
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003897743
Saved in:
2
Instituting the marketing concept in a multinational setting: the role of national culture
Nakata, Cheryl
;
Sivakumar, K.
-
2006
Persistent link: https://www.econbiz.de/10003410825
Saved in:
3
Fix it or leave it? : customer recovery from self-service technology failures
Zhu, Zhen
;
Nakata, Cheryl
;
Sivakumar, K.
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10009732748
Saved in:
4
Factors in emerging markets and their impact on first mover advantages
Nakata, Cheryl
;
Sivakumar, K.
-
1995
Persistent link: https://www.econbiz.de/10000922472
Saved in:
5
Implementation of Industrial Process Innovations: Factors, Effects and Marketing Implications
Meyers, Patricia W.
;
Sivakumar, K.
;
Nakata, Cheryl
- In:
The journal of product innovation management : an …
16
(
1999
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10007339613
Saved in:
6
National Culture and New Product Development: An Integrative Review
Nakata, Cheryl
;
Sivakumar, K.
- In:
Journal of marketing
60
(
1996
)
1
,
pp. 61-72
Persistent link: https://www.econbiz.de/10005989529
Saved in:
7
Self-service technology effectiveness: the role of design features and individual traits
Zhu, Zhen
;
Nakata, Cheryl
;
Sivakumar, K.
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
4
,
pp. 492-506
Persistent link: https://www.econbiz.de/10007877466
Saved in:
8
Fix It or Leave It? Customer Recovery from Self-service Technology Failures
Zhu, Zhen
;
Nakata, Cheryl
;
Sivakumar, K.
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10010073974
Saved in:
9
Role of nonprice variables in intertier competition
Sivakumar, K.
;
Nakata, Cheryl
;
Aggarwal, Praveen
; …
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10009884931
Saved in:
10
Designing global new product teams: Optimizing the effects of national culture on new product development
Sivakumar, K.
;
Nakata, Cheryl
- In:
International marketing review
20
(
2003
)
4
,
pp. 397-445
Persistent link: https://www.econbiz.de/10006254148
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