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Pricing Strategy and the Net -...
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Pitt, Leyland F.
278
Berthon, Pierre
131
Watson, Richard T.
110
Berthon, Pierre R.
92
Ewing, Michael
80
Pitt, Leyland
68
Caruana, Albert
33
Nel, Deon
22
Parent, Michael
22
Campbell, Colin
21
Ewing, Michael T.
18
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17
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15
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11
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10
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6
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1
Pricing strategy and the net
Pitt, Leyland F.
;
Berthon, Pierre
;
Watson, Richard T.
; …
- In:
Business Horizons
44
(
2001
)
2
,
pp. 45-54
Persistent link: https://www.econbiz.de/10005354839
Saved in:
2
Advocating avatars : the salesperson in second life
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Halvorson, Wade
; …
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10008647400
Saved in:
3
Open to all : a postmodern perspective on product development and brands in an open source environment
Pitt, Leyland F.
;
Berthon, Pierre R.
;
Watson, Richard T.
; …
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
4
,
pp. 316-330
Persistent link: https://www.econbiz.de/10003617646
Saved in:
4
E-Commerce, Web 2.0 and entrepreneurship : opportunities in the u-space
Pitt, Leyland F.
;
Watson, Richard T.
;
Berthon, Pierre R.
; …
- In:
International review of entrepreneurship : IRE
7
(
2009
)
1/4
,
pp. 7-22
Persistent link: https://www.econbiz.de/10003983334
Saved in:
5
From instrumentality to emergence in information systems
Watson, Richard T.
;
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
The Oxford handbook of management information systems : …
,
(pp. 672-682)
.
2011
Persistent link: https://www.econbiz.de/10009268614
Saved in:
6
Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.
;
Berthon, Pierre
;
Pitt, Leyland F.
; …
- In:
Business Horizons
47
(
2004
)
6
,
pp. 33-40
Persistent link: https://www.econbiz.de/10005354517
Saved in:
7
The World Wide Web as an industrial marketing communication tool : models for the identification and assessment of opportunities
Pitt, Leyland F.
;
Berthon, Pierre
;
Watson, Richard T.
-
1996
Persistent link: https://www.econbiz.de/10004307399
Saved in:
8
U-Commerce: Expanding the Universe of Marketing
Watson, Richard T.
;
Pitt, Leyland F.
;
Berthon, Pierre
; …
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
4
,
pp. 333-347
Persistent link: https://www.econbiz.de/10006151481
Saved in:
9
Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.
;
Berthon, Pierre
;
Pitt, Leyland F.
; …
- In:
Business horizons
47
(
2004
)
6
,
pp. 33-40
Persistent link: https://www.econbiz.de/10006163355
Saved in:
10
The Penguin's Window: Corporate Brands From an Open-Source Perspective
Pitt, Leyland F.
;
Watson, Richard T.
;
Berthon, Pierre
; …
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10006149014
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