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A diffusion model for new product introduction in existing markets

Naert, Philippe Antoine; Gijsbrechts, Els - 1985

Persistent link: https://www.econbiz.de/10011874662

Asymmetric cannibalism between substitute items listed by retailers

Bultez, Alain V.; Gijsbrechts, Els; Naert, Philippe Antoine - 1988

Persistent link: https://www.econbiz.de/10011877927

Save or (over-)spend? : the impact of hard-discounter shopping on consumers' grocery outlay

Gijsbrechts, Els; Campo, Katia; Vroegrijk, Mark - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 270-288

Persistent link: https://www.econbiz.de/10011882556

"Hello Jumbo!" : the spatio-temporal rollout and traffic to a new grocery chain after acquisition

Lin, Arjen van; Gijsbrechts, Els - In: Management science : journal of the Institute for … 65 (2019) 5, pp. 2388-2411

Persistent link: https://www.econbiz.de/10012039797

Perspektiven

Gijsbrechts, Els (interviewee) - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 63 (2017) 1, pp. 41-42

Persistent link: https://www.econbiz.de/10011783417

Navigating the last mile : the demand effects of click-and-collect order fulfillment

Gielens, Katrijn; Gijsbrechts, Els; Geyskens, Inge - In: Journal of marketing 85 (2021) 4, pp. 158-178

Persistent link: https://www.econbiz.de/10012593261

Handbook of research on retailing

Gielens, Kathrijn (ed.); Gijsbrechts, Els (ed.) - 2018

The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail...