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A mixed-method study of the effects of Guanxi between salespersons and buyers on retailer-supplier relationships in China
Huang, Ying; Sternquist, Brenda J.; Zhang, Chun; … - In: Journal of marketing channels : ... distribution … 18 (2011) 3, pp. 189-215
Persistent link: https://www.econbiz.de/10009271367
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Using the Analytic Hierarchy Process in New Product Screening
Calantone, Roger J.; Benedetto, C.Anthony Di; Schmidt, … - In: The journal of product innovation management : an … 16 (1999) 1, pp. 65-76
Persistent link: https://www.econbiz.de/10007345034
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Examining the Relationship between Degree of Innovation and New Product Success
Calantone, Roger J.; Benedetto, C.Anthony di; … - In: Journal of business research : JBR 30 (1994) 2, pp. 143-148
Persistent link: https://www.econbiz.de/10006744789
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Clustering product launches by price and launch strategy
Calantone, Roger J.; Benedetto, C.Anthony Di - In: The journal of business & industrial marketing 22 (2007) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10007598895
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Business-to-business Service Marketing: How Does it Differ from Business-to-business Product Marketing?
Gordon, Geoffrey L.; Calantone, Roger J.; Benedetto, … - In: The journal of business & industrial marketing 8 (1993) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10007092491
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International technology transfer
Di Benedetto, C. Anthony; Calantone, Roger J.; Zhang, Chun - In: International Marketing Review 20 (2003) 4, pp. 446-462
Adoption of foreign‐developed technology by firms in developing nations will accelerate the speed by which they become globally competitive in new product development. In this study, we build and empirically test an extension of the technology acceptance model (TAM) – the “extended TAM”...
Persistent link: https://www.econbiz.de/10014827249
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Purchasing Joins the NPD Team
Di Benedetto, C.Anthony; Calantone, Roger J.; Van … - In: Research technology management 46 (2003) 4, pp. 45-51
Persistent link: https://www.econbiz.de/10006254908
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Principles of New Product Management: Exploring the Beliefs of Product Practitioners
Calantone, Roger J.; Di Benedetto, C.Anthony; Haggblom, Ted - In: The journal of product innovation management : an … 12 (1995) 3, pp. 235-247
Persistent link: https://www.econbiz.de/10006333068
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Do New Product Development Managers in Large or High-Market-Share Firms Perceive Marketing-R&D Interface Principles Differently?
Haggblom, Ted; Calantone, Roger J.; Di Benedetto, C.Anthony - In: The journal of product innovation management : an … 12 (1995) 4, pp. 323-333
Persistent link: https://www.econbiz.de/10007775905
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Reflections on my educational experience at Michigan State University
Zhang, Chun - In: Michigan State University contributions to …, (pp. 173-185). 2009
Persistent link: https://www.econbiz.de/10003850077