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Book Reviews - Services Market...
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Dienstleistung
25
Marketing
16
Beziehungsmarketing
15
Relationship marketing
14
Consumer behaviour
13
Konsumentenverhalten
13
Dienstleistungsqualität
11
Service quality
11
Dienstleistungsmarketing
9
Services
8
Services marketing
8
Product quality
7
Produktqualität
7
Dienstleistungssektor
6
Brand management
5
Markenführung
5
Service industry
5
Cause-related marketing
4
Customer satisfaction
4
Innovation
4
Kundenwert
4
Kundenzufriedenheit
4
Qualität
4
Brand
3
Brand image
3
Cause-Related Marketing
3
Customer service
3
Customer value
3
Kundendienst
3
Kundenservice
3
Markenartikel
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Measurement
3
Messung
3
Selling
3
Servicepolitik
3
Theorie
3
Theory
3
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Online availability
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Undetermined
18
Free
2
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Article
111
Book / Working Paper
36
Type of publication (narrower categories)
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Article in journal
32
Aufsatz in Zeitschrift
32
Aufsatz im Buch
10
Book section
10
Lehrbuch
6
Textbook
5
Graue Literatur
3
Non-commercial literature
3
Konferenzschrift
2
Arbeitspapier
1
Bibliografie
1
Collection of articles of several authors
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Hochschulschrift
1
Reprint
1
Sammelwerk
1
Thesis
1
Working Paper
1
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Language
All
English
80
Undetermined
65
German
2
Author
All
Zeithaml, Valarie A.
72
Bitner, Mary Jo
66
Berry, Leonard L.
28
Parasuraman, A.
26
Lafferty, Barbara A.
24
Ostrom, Amy L.
13
Gremler, Dwayne D.
10
Lemon, Katherine N.
10
Rust, Roland T.
10
Brown, Stephen W.
9
Goldsmith, Ronald E.
8
Meuter, Matthew L.
8
Brown, Stephen Walter
7
Jarvis, Cheryl Burke
6
Mende, Martin
5
Parasuraman, Ananthanarayanan
5
Edmondson, Diane R.
4
Malhotra, Arvind
4
Bolton, Ruth N.
3
Cadwallader, Susan
3
Hult, G.Tomas M.
3
Mohr, Lois A.
3
Barnett, Michael L.
2
Fisk, Raymond P.
2
Gallan, Andrew S.
2
Goul, Michael
2
Morgan, Felicia N.
2
Roundtree, Robert
2
Bateson, John E. G.
1
Berry, Leonhard L.
1
Bolton, Ruth N
1
Booms, Bernard H.
1
Boulding, William
1
Bowen, David E.
1
Broetzmann, Scott M.
1
Brucks, Merrie
1
Burkhard, Kevin A.
1
Carrillat, François A.
1
Chase, Richard B.
1
Colgate, Mark R.
1
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Institution
All
Services Marketing Conference <7, 1988, Arlington, Va.>
2
American Marketing Association
1
Published in...
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Journal of the Academy of Marketing Science
14
Journal of marketing
11
Report / Marketing Science Institute
9
Journal of Business Research
7
Journal of business research : JBR
7
Journal of retailing
6
MSI reports : working paper series
6
Journal of service research : JSR
5
Business Horizons
4
Business horizons
3
Journal of marketing research : JMR
3
Marketing management : a quarterly business management publication of the American Marketing Association
3
Psychology & marketing
3
California management review : CMR
2
European journal of marketing : EJM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing theory and practice
2
The Executive : an Academy of Management Publication
2
California management review
1
Contemporary research in e-marketing ; 1
1
E-Service : new directions in theory and practice
1
Handbook of service science ; [Vol. 1]
1
Handbuch Dienstleistungsmanagement : von der strategischen Konzeption zur praktischen Umsetzung
1
Harvard business review : HBR
1
International journal of service industry management : IJSIM
1
Journal of global marketing
1
Journal of historical research in marketing
1
Journal of marketing education : JME
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service management
1
Journal of service research
1
Logistics information management
1
M & O : tijdschr. voor organisatiekunde en sociaal beleid
1
MIT sloan management review
1
Managing service quality : MSQ ; an international journal
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
McGraw-Hill Higher Education
1
McGraw-Hill series in marketing
1
Operations management : a strategic approach
1
Operations management ; Vol. 2
1
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Source
All
ECONIS (ZBW)
66
OLC EcoSci
54
USB Cologne (EcoSocSci)
15
RePEc
11
BASE
1
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61
What unhappy customers want
Grainer, Marc
;
Noble, Charles H.
;
Bitner, Mary Jo
; …
- In:
MIT sloan management review
55
(
2013/14
)
3
,
pp. 31-35
Persistent link: https://www.econbiz.de/10010354235
Saved in:
62
Relationships take two : customer attachment styles' influence on consumers' desire for close relationships and loyalty to the firm
Mende, Martin
;
Bolton, Ruth N.
;
Bitner, Mary Jo
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 23-49
Persistent link: https://www.econbiz.de/10003950175
Saved in:
63
Service blueprinting: a practical technique for service innovation
Bitner, Mary Jo
;
Ostrom, Amy L.
;
Morgan, Felicia N.
- In:
California management review
50
(
2007/08
)
3
,
pp. 66-94
Persistent link: https://www.econbiz.de/10003733784
Saved in:
64
The service imperative
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Business horizons
51
(
2008
)
1
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003708228
Saved in:
65
The evolution and discovery of service science in business schools
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Services science : fundamentals, challenges and future …
,
(pp. 91-101)
.
2007
Persistent link: https://www.econbiz.de/10003605022
Saved in:
66
Technology infusion in service encounters
Bitner, Mary Jo
;
Brown, Stephen W.
;
Meuter, Matthew L.
- In:
Operations management : a strategic approach
,
(pp. 178-192)
.
2005
Persistent link: https://www.econbiz.de/10003120166
Saved in:
67
Special issue: Service marketing
Bitner, Mary Jo
(
contributor
)
Persistent link: https://www.econbiz.de/10004338155
Saved in:
68
Designing a winning service strategy : [7th Annual Service Marketing Conference proceedings]
Bitner, Mary Jo
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10004144690
Saved in:
69
High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services
Wnderlich, Nancy V.
;
Wangenheim, Florian v.
;
Bitner, Mary Jo
- In:
Journal of service research : JSR
16
(
2013
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10010075712
Saved in:
70
Customer positivity and participation in services: an empirical test in a health care context
Gallan, Andrew S.
;
Jarvis, Cheryl Burke
;
Brown, Stephen W.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 338-356
Persistent link: https://www.econbiz.de/10010096149
Saved in:
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