Narrow search
Showing 71 - 80 of 258
Cover Image
A comparison of the predictive validity of procedures for analyzing binary data
Malhotra, Naresh K. - In: Journal of business & economic statistics : JBES ; a … 1 (1983) 4, pp. 326-336
Persistent link: https://www.econbiz.de/10003624446
Cover Image
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541516
Cover Image
Strucural reliabilty and stability of nonmetric conjoint analysis
Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541592
Cover Image
Basic marketing research : integration of social media
Malhotra, Naresh K. - 2012 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009301814
Cover Image
Introduction: analyzing accumulated knowledge and influencing future research
Malhotra, Naresh K. - 2010
Persistent link: https://www.econbiz.de/10009516195
Cover Image
Information load and consumer decision making
Malhotra, Naresh K. - In: Journal of consumer research : JCR ; an … 8 (1982) 4, pp. 419-430
Persistent link: https://www.econbiz.de/10002422117
Cover Image
Multi-stage information processing behavior : an experimental investigation
Malhotra, Naresh K. - In: Journal of the Academy of Marketing Science 10 (1982) 1/2, pp. 54-71
Persistent link: https://www.econbiz.de/10002422135
Cover Image
A threshold model of store choice
Malhotra, Naresh K. - In: Journal of retailing 59 (1983) 2, pp. 3-21
Persistent link: https://www.econbiz.de/10002422144
Cover Image
Basic marketing research : applications to contemporary issues
Malhotra, Naresh K. - 2002 - Internat. ed
Persistent link: https://www.econbiz.de/10001624740
Cover Image
Quantitative data analyusis : univariate techniques
Malhotra, Naresh K. - In: Marketing research : state-of-the-art perspectives ; …, (pp. 209-223). 2000
Persistent link: https://www.econbiz.de/10001611150