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Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
Ford, John B.; Merchant, Altaf - In: Journal of advertising research 50 (2010) 4, pp. 450-459
Persistent link: https://www.econbiz.de/10008857199
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A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.; West, Douglas C.; Magnini, Vincent P.; … - 2010
Persistent link: https://www.econbiz.de/10008907432
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Editorial: International journal of nonprofit and voluntary sector marketing : special issue on marketing and religion
Mottner, Sandra; Ford, John B. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 301-304
Persistent link: https://www.econbiz.de/10008736607
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The arts and nonprofit organizations
Kirchner, Theresa A.; Ford, John B. - 2011
Persistent link: https://www.econbiz.de/10008808666
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Implications of government funding and support for marketing programmes of nonprofit performing-arts organizations
Ford, John B.; Kirchner, Theresa A. - In: The Routledge companion to nonprofit marketing, (pp. 227-240). 2008
Persistent link: https://www.econbiz.de/10003592635
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Nostalgia and giving to charity : a conceptual framework for discussion and research
Merchant, Altaf; Ford, John B. - In: International journal of nonprofit and voluntary sector … 13 (2008) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10003689752
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Charitable organizations' storytelling influence on donors' emotions and intentions
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of business research : JBR 63 (2010) 7, pp. 754-762
Persistent link: https://www.econbiz.de/10003984877
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"Don't forget to say thank you" : the effect of an acknowledgement on donor relationships
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 593-611
Persistent link: https://www.econbiz.de/10008654299
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How personal nostalgia influences giving to charity
Merchant, Altaf; Ford, John B.; Rose, Gregory - In: Journal of business research : JBR 64 (2011) 6, pp. 610-616
Persistent link: https://www.econbiz.de/10008988772
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Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.; Ford, John B.; Mottner, Sandra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 70-90
Persistent link: https://www.econbiz.de/10009573183