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Identifying Innovators in Cons...
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Consumer behaviour
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Goldsmith, Ronald E.
106
Flynn, Leisa Reinecke
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8
Swilley, Esther
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Pagani, Margherita
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5
Hofacker, Charles F.
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Pillai, Kishore Gopalakrishna
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Eastman, Jacqueline K.
4
Litvin, Stephen W.
4
Newell, Stephen J.
4
Tsiotsou, Rodoula H.
4
Freiden, Jon B.
3
Goldsmith, Elizabeth B.
3
Lu, Xiaojing
3
Pan, Bing
3
Reinecke Flynn, Leisa
3
Zboja, James J.
3
Bacile, Todd J.
2
Bridges, Eileen
2
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2
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Kim, Daekwan
2
Matherly, Timothy A.
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Journal of Business Research
10
Journal of retailing and consumer services
9
Journal of business research : JBR
8
The service industries journal
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of consumer behaviour : an international research review
4
Journal of fashion marketing and management
4
Journal of marketing theory and practice
4
International journal of consumer studies
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
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3
Strategic marketing in tourism services
3
The Service Industries Journal
3
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2
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2
Journal of the Academy of Marketing Science
2
Psychology of branding
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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1
Branding and sustainable competitive advantage : building virtual presence
1
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1
Consumer perception of product risks and benefits
1
Contemporary research in e-marketing ; 1
1
E-Services : opportunities and threats
1
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1
Handbook of Developments in Consumer Behaviour
1
Handbook of developments in consumer behaviour
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International Journal of Contemporary Hospitality Management
1
International Journal of Retail & Distribution Management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
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1
Journal of Consumer Marketing
1
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ECONIS (ZBW)
51
OLC EcoSci
42
RePEc
15
Other ZBW resources
3
USB Cologne (EcoSocSci)
2
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71
Attracting and retaining online buyers : comparing B2B and B2C customers
Bridges, Eileen
;
Goldsmith, Ronald E.
;
Hofacker, Charles F.
- In:
Advances in electronic marketing
,
(pp. 1-27)
.
2005
Persistent link: https://www.econbiz.de/10003167884
Saved in:
72
An analysis of factors affecting fashion opinion leadership and fashion opinion seeking
Goldsmith, Ronald E.
;
Clark, Ronald A.
- In:
Journal of fashion marketing and management
12
(
2008
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10003761543
Saved in:
73
Consumer psychology for marketing
Foxall, Gordon R.
;
Goldsmith, Ronald E.
-
1994
Persistent link: https://www.econbiz.de/10004182631
Saved in:
74
Black Friday and Cyber Monday: Understanding consumer intentions on two major shopping days
Swilley, Esther
;
Goldsmith, Ronald E.
- In:
Journal of retailing and consumer services
20
(
2013
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010055248
Saved in:
75
Motivators of market mavenism in the retail environment
Goldsmith, Ronald E.
;
Flynn, Leisa R.
;
Clark, Ronald A.
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 390-398
Persistent link: https://www.econbiz.de/10009979332
Saved in:
76
Antecedents of Coupon Proneness: A Key Mediator of Coupon Redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10010109193
Saved in:
77
Social network activity and contributing to an online review site
Goldsmith, Ronald E.
;
Pagani, Margherita
;
Lu, Xiaojing
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10010147116
Saved in:
78
Have it your way: consumer attitudes toward personalized marketing
Goldsmith, Ronald E.
;
Freiden, Jon B.
- In:
Marketing intelligence & planning
22
(
2004
)
2
,
pp. 228-239
Persistent link: https://www.econbiz.de/10006964340
Saved in:
79
Number 4 - The personalised marketplace: Beyond the 4Ps
Goldsmith, Ronald E.
- In:
Marketing intelligence & planning
17
(
1999
)
4-5
,
pp. 178-185
Persistent link: https://www.econbiz.de/10006987798
Saved in:
80
The development of a scale to measure perceived corporate credibility
Newell, Stephen J.
;
Goldsmith, Ronald E.
- In:
Journal of business research : JBR
52
(
2001
)
3
,
pp. 235-248
Persistent link: https://www.econbiz.de/10006725755
Saved in:
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