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Brand consultants' perspective...
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Brand management
60
Markenführung
54
Consumer behaviour
38
Markenartikel
36
Brand image
35
Brand
33
Markenimage
31
Konsumentenverhalten
29
Brands
20
United Kingdom
17
Markenpolitik
11
Großbritannien
10
Brand equity
9
Employees
9
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9
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7
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7
Online retailing
7
Online-Handel
7
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7
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7
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Brand identity
6
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6
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6
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6
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6
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6
Viral marketing
6
Virales Marketing
6
Advertising
5
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5
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5
Brand extensions
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5
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3
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Article
228
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39
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63
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63
research-article
36
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11
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11
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conceptual-paper
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1
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1
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Language
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English
160
Undetermined
105
Spanish
2
Author
All
De Chernatony, Leslie
88
de Chernatony, Leslie
77
Buil, Isabel
52
Chernatony, Leslie de
48
Dall'Olmo Riley, Francesca
47
Wallace, Elaine
34
Christodoulides, George
18
Cottam, Susan
14
Martínez, Eva
13
Bravo, Rafael
11
Pina, José M.
10
Riley, Francesca Dall'Olmo
10
Hand, Chris
9
Harris, Fiona
9
McDonald, Malcolm
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Singh, Jaywant
8
Jevons, Colin
7
Manaresi, Angelo
7
Merrilees, Bill
7
Scarpi, Daniele
7
Drury, Susan
6
Harris, Patricia
6
Lomax, Wendy
6
Montaner, Teresa
6
Martinez, Eva
5
Rettie, Ruth
5
Abimbola, Temi
4
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
4
Robinson, Helen
4
Daniels, Kevin
3
Guest, Duncan
3
Halliburton, Chris
3
Hem, Leif E.
3
Johnson, Gerry
3
Martínez Salinas, Eva
3
Romaniuk, Jenni
3
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HEC Paris (École des Hautes Études Commerciales)
1
NetLibrary, Inc
1
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Journal of business research : JBR
25
Journal of marketing management : MM
21
European Journal of Marketing
18
European journal of marketing : EJM
17
The service industries journal
12
Journal of Business Research
10
Journal of Product & Brand Management
10
The journal of product & brand management
7
The Service Industries Journal
6
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of the Market Research Society : JMRS
5
Marketing Intelligence & Planning
5
SAGE library in marketing
5
The journal of services marketing
5
Working paper series / City University Business School
5
Working paper series / The City University Business School
5
Marketing theory
4
The journal of brand management : an international journal
4
International journal of retail & distribution management
3
Journal of advertising research
3
The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Bank Marketing
2
International Journal of Retail & Distribution Management
2
International Marketing Review
2
International journal of bank marketing
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of Services Marketing
2
Journal of retailing and consumer services
2
Journal of targeting, measurement and analysis for marketing
2
Marketing intelligence & planning
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Retail and Distribution Management
2
The journal of consumer marketing
2
The marketing book
2
The marketing review
2
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Source
All
ECONIS (ZBW)
102
OLC EcoSci
87
Other ZBW resources
47
RePEc
21
USB Cologne (EcoSocSci)
9
BASE
1
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1
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
2
Defining a "brand" : beyond the literature wth experts' interpretations
De Chernatony, Leslie
;
Dall'Olmo Riley, Francesca
-
2010
Persistent link: https://www.econbiz.de/10003924091
Saved in:
3
Number 1-2 - Added value: Its nature, roles and sustainability
Chernatony, Leslie de
;
Harris, Fiona
;
Dall'Olmo Riley, …
- In:
European journal of marketing : EJM
34
(
2000
)
1-2
,
pp. 39-56
Persistent link: https://www.econbiz.de/10006094650
Saved in:
4
Modelling the components of the brand
Chernatony, Leslie de
;
Dall'Olmo Riley, Francesca
- In:
European journal of marketing : EJM
32
(
1998
)
11-12
,
pp. 1074-1090
Persistent link: https://www.econbiz.de/10006098400
Saved in:
5
The Service Brand as Relationships Builder
Dall'Olmo Riley, Francesca
;
Chernatony, Leslie de
- In:
British journal of management : BJM
11
(
2000
)
2
,
pp. 137-150
Persistent link: https://www.econbiz.de/10007179622
Saved in:
6
Experts' Views About Defining Services Brands and the Principles of Services Branding
de Chernatony, Leslie
;
Dall'Olmo Riley, Francesca
- In:
Journal of Business Research
46
(
1999
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10005477705
Saved in:
7
SPECIAL ISSUE: UK SERVICES MARKETING SCHOLARSHIP - Experts' Views About Defining Services Brands and the Principles of Services Branding
Chernatony, Leslie de
;
Riley, Francesca Dall'Olmo
- In:
Journal of business research : JBR
46
(
1999
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10006730567
Saved in:
8
Criteria to Assess Brand Success
Chernatony, Leslie de
;
Riley, Francesca Dall'Olmo
; …
- In:
Journal of marketing management : MM
14
(
1998
)
7
,
pp. 765-782
Persistent link: https://www.econbiz.de/10006991404
Saved in:
9
Defining A "Brand": Beyond the Literature with Experts' Interpretations
Chernatony, Leslie de
;
Riley, Francesca Dall'Olmo
- In:
Journal of marketing management : MM
14
(
1998
)
5
,
pp. 417-444
Persistent link: https://www.econbiz.de/10006992543
Saved in:
10
The roles of brands revisited
Dall'Olmo Riley, Francesca
- In:
The marketing book
,
(pp. 394-414)
.
2016
Persistent link: https://www.econbiz.de/10011471703
Saved in:
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