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Books Reviewed - GENERAL - Bra...
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Subject
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Multinationales Unternehmen
15
Markenartikel
14
Transnational corporation
14
Brand
13
Brand management
13
Markenführung
13
Markenrecht
13
Trademark law
13
Globalisierung
9
Globalization
9
Großbritannien
8
United Kingdom
8
Welt
7
World
7
Business history
5
Economic history
5
USA
5
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5
Unternehmensgeschichte
5
Wirtschaftsgeschichte
5
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4
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4
Entrepreneurship approach
4
Spirits industry
4
Spirituosenindustrie
4
Wettbewerb
4
brands
4
Competitive strategy
3
Consumer goods
3
Consumer goods industry
3
International marketing
3
Internationales Marketing
3
Konsumgüter
3
Konsumgüterindustrie
3
Wettbewerbsstrategie
3
1860-1970
2
1961-1997
2
Alcohol consumption
2
Alcoholic beverage
2
Alkoholisches Getränk
2
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Undetermined
18
Free
10
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Article
48
Book / Working Paper
25
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Article in journal
21
Aufsatz in Zeitschrift
21
Collection of articles of several authors
4
Sammelwerk
4
Arbeitspapier
3
Aufsatz im Buch
3
Book section
3
Working Paper
3
Aufsatzsammlung
2
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2
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1
review-article
1
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1
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English
48
Undetermined
25
Author
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Lopes, Teresa da Silva
49
Casson, Mark
11
Duguid, Paul
10
Koehn, Nancy F.
9
da Silva Lopes, Teresa
7
Silva Lopes, Teresa da
5
Mercer, John
3
Buckley, Peter J.
2
Fredona, Robert
2
Lubinski, Christina
2
Popp, Andrew
2
Porter, Lynda
2
Press, Jon
2
Toms, Steven
2
Wadeson, Nigel
2
Wilson, John
2
Bowen, H.V.
1
Boyd, Gavin
1
Brito, Pedro De
1
Casson, Mark Christopher
1
Câmara, Benedita Cardoso
1
Dourado, Bruna
1
Dunning, John H.
1
Guimarães, Carlos Gabriel
1
Guimarães, Paulo Eduardo
1
Jones, Geoffrey
1
Koehn, Nancy Fowler
1
Lisboa, Manuel
1
Lluch, Andrea
1
Lopes, Teresa Da Silva
1
Mangrulkar, Seema
1
Miller, Katherine
1
Pereira, Gaspar Martins
1
Reinert, Sophus A.
1
Saes, Alexandre Macchione
1
Saraiva, Luiz Fernando
1
Savitt, Ronald
1
Silva Lopes, Teresa Da
1
Souza, Elizabeth Santos de
1
Tomita, Shin
1
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Centre for Globalisation Research (CGR), School of Business Management
3
Department of Economics, Oxford University
1
Economics Group, Nuffield College, University of Oxford
1
University <Oxford> / Faculty of Modern History
1
University of Reading / Department of Economics
1
York Management School, University of York
1
Published in...
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Business history review
17
Business history
8
Routledge international studies in business history
4
Business History
3
Working Papers / Centre for Globalisation Research (CGR), School of Business Management
3
Global Business and Economics Review
2
Multinational business review
2
Routledge companions in business, management and accounting
2
The economic history review : a journal of economic and social history
2
Trademarks, brands, and competitiveness
2
Business and economic history : journal of the Business History Conference
1
Cambridge studies in the emergence of global enterprise
1
Design management journal
1
Discussion papers in economic and social history
1
Discussion papers in international investment and management
1
Discussion papers in international investment and management / B
1
Economics Series Working Papers / Department of Economics, Oxford University
1
Edward Elgar E-Book Archive
1
Enterprise & society : the international journal of business history
1
Fortune
1
Global business & economics review
1
Harvard Business School Entrepreneurial Management case
1
Harvard business review : HBR
1
International business in times of crisis
1
International studies of management and organization
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Multinational Business Review
1
Oxford University Economic and Social History Series
1
Routledge International Studies in Business History Ser.
1
Scandinavian economic history review
1
The York Management School Working Papers
1
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Source
All
ECONIS (ZBW)
40
OLC EcoSci
18
RePEc
11
USB Cologne (EcoSocSci)
3
Other ZBW resources
1
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1
Henry Heinz and brand creation in the late nineteenth century : making markets for processed food
Koehn, Nancy F.
- In:
Business history review
73
(
1999
)
3
,
pp. 349-393
Persistent link: https://www.econbiz.de/10001452045
Saved in:
2
The power of commerce : economy and governance in the first British Empire
Koehn, Nancy F.
-
1994
Persistent link: https://www.econbiz.de/10013531779
Saved in:
3
Markets, knowledge and trade in brands
Lopes, Teresa da Silva
- In:
Global business & economics review
10
(
2008
)
4
,
pp. 449-466
Persistent link: https://www.econbiz.de/10003974824
Saved in:
4
A systems view of corporate diversification : the case of the global alcoholic beverages industry
Lopes, Teresa da Silva
- In:
International studies of management and organization
45
(
2015
)
4
,
pp. 342-358
Persistent link: https://www.econbiz.de/10011341265
Saved in:
5
Competing with multinationals : strategies of the Portuguese alcolhol industry
Lopes, Teresa da Silva
- In:
Business history review
79
(
2005
)
3
,
pp. 559-585
Persistent link: https://www.econbiz.de/10003272575
Saved in:
6
Evolution of corporate governance in global industries : the case of multinationals in alcoholic beverages
Lopes, Teresa da Silva
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001923145
Saved in:
7
The impact of multinational investment on alcohol consumption since the 1960s
Lopes, Teresa da Silva
- In:
Business and economic history : journal of the Business …
28
(
1999
)
2
,
pp. 109-122
Persistent link: https://www.econbiz.de/10001450024
Saved in:
8
Extraordinary risk management in international business strategy
Lopes, Teresa da Silva
- In:
International business in times of crisis
,
(pp. 97-110)
.
2022
Persistent link: https://www.econbiz.de/10013274601
Saved in:
9
Building brand reputation through third-party endorsement : fair trade in British chocolate
Lopes, Teresa da Silva
- In:
Business history review
90
(
2016
)
3
,
pp. 457-482
Persistent link: https://www.econbiz.de/10011597727
Saved in:
10
"The nature of the firm" - and the eternal life of the brand
Lopes, Teresa da Silva
- In:
Enterprise & society : the international journal of …
20
(
2019
)
4
,
pp. 752-776
Persistent link: https://www.econbiz.de/10012153699
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