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When salespeople develop negative headquarters stereotypes : performance effects and managerial remedies
Homburg, Christian; Wieseke, Jan; Lukas, Bryan A.; … - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 664-682
Persistent link: https://www.econbiz.de/10009381733
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Nichtlineare Effekte im Management von Dienstleistungs- und Produktinnovationen : eine vergleichende Studie
Homburg, Christian; Kühnl, Christina - 2011
Persistent link: https://www.econbiz.de/10009230448
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Key account management
Homburg, Christian; Bornemann, Torsten - In: Handbook of business-to-business marketing, (pp. 456-472). 2012
Persistent link: https://www.econbiz.de/10009500133
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Customer satisfaction and elapsed time since purchase as drivers of price knowledge
Homburg, Christian; Koschate-Fischer, Nicole; Wiegner, … - In: Psychology & marketing 29 (2012) 2, pp. 76-86
Persistent link: https://www.econbiz.de/10009504549
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Ensuring international competitiveness : a configurative approach to foreign marketing subsidiaries
Homburg, Christian; Fürst, Andreas; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 290-312
Persistent link: https://www.econbiz.de/10009524885
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Handbuch Vertriebsmanagement : Strategie - Führung - Informationsmanagement - CRM
Homburg, Christian (ed.); Wieseke, Jan (ed.) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009239584
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Erfolgsfaktoren der Steuerung der Marktbearbeitung
Homburg, Christian; Artz, Martin - In: Das Internet der Zukunft : bewährte Erfolgstreiber und …, (pp. 3-24). 2011
Persistent link: https://www.econbiz.de/10009241440
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Grundlagen des Marketingmanagements : Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung ; [Bachelor geeignet!]
Homburg, Christian; Krohmer, Harley - 2011 - 2., vollst. überarb. Aufl., Nachdr.
Persistent link: https://www.econbiz.de/10009267186
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Patient empowerment : a cross-disease exploration of antecedents and consequences
Prigge, Jana-Kristin; Dietz, Beatrix; Homburg, Christian; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 375-386
Persistent link: https://www.econbiz.de/10011428874
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Measuring and managing consumer sentiment in an online community environment
Homburg, Christian; Ehm, Laura; Artz, Martin - In: Journal of marketing research : JMR 52 (2015) 5, pp. 629-641
Persistent link: https://www.econbiz.de/10011349871