//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
F: COMPUTING AND INFORMATION S...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
35
Konsumentenverhalten
33
Brand management
23
Markenführung
22
Social Web
21
Social web
21
Marketing management
18
Beziehungsmarketing
17
Marketingmanagement
17
Relationship marketing
17
Internet
15
Internet marketing
14
Online-Marketing
14
Electronic Commerce
13
Advertising
12
Marketing
12
Bibliometrics
11
Brand image
11
E-commerce
11
Markenimage
11
Werbung
11
Bibliometrie
10
Brand
10
Markenartikel
10
Creativity
9
Kreativität
9
USA
9
United States
9
Wein
9
Wine
9
Advertising effects
8
Luxury goods
8
Luxusgüter
8
Werbewirkung
8
B-to-B-Marketing
7
Business-to-business marketing
7
Customer satisfaction
7
Informationstechnik
7
Lieferantenmanagement
7
Supplier relationship management
7
more ...
less ...
Online availability
All
Undetermined
108
Free
21
Type of publication
All
Article
340
Book / Working Paper
28
Type of publication (narrower categories)
All
Article in journal
171
Aufsatz in Zeitschrift
171
research-article
15
Collection of articles of several authors
9
Sammelwerk
9
Aufsatz im Buch
6
Book section
6
Article
4
Aufsatzsammlung
4
Case study
2
Fallstudie
2
case-report
2
Bibliografie
1
Dissertation u.a. Prüfungsschriften
1
Graue Literatur
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Lehrbuch
1
Non-commercial literature
1
Textbook
1
conceptual-paper
1
review-article
1
technical-paper
1
more ...
less ...
Language
All
English
224
Undetermined
141
German
3
Author
All
Pitt, Leyland F.
278
Watson, Richard T.
110
Berthon, Pierre R.
67
Berthon, Pierre
49
Caruana, Albert
21
Nel, Deon
20
Ewing, Michael T.
17
Morris, Michael H.
17
Plangger, Kirk
17
Kietzmann, Jan
15
Parent, Michael
14
Robson, Karen
13
Campbell, Colin
11
Akselsen, Sigmund
10
McCarthy, Ian P.
10
Pitt, Leyland
10
Zinkhan, George M.
10
Chan, Anthony
9
Campbell, Colin L.
8
Boudreau, Marie-Claude
7
Ewing, Michael
7
Hulbert, James M.
7
Loos, Peter
7
Piccoli, Gabriele
7
Robertson, Jeandri
7
Vella, Joseph
7
Ferreira, Caitlin
6
Leong, Elaine K.F.
6
Mills, Adam J.
6
Sattari, Setayesh
6
Seidel, Stefan
6
Abratt, Russell
5
Berthon, Jean-Paul
5
Chakrabarti, Ronika
5
Hannah, David
5
Reyneke, Mignon
5
Treen, Emily
5
Ferguson, Sarah Lord
4
Hasan, Helen
4
Heerden, Gené van
4
more ...
less ...
Institution
All
HAL
2
British Computer Society
1
Edward Elgar Publishing
1
Pacific Asia Conference on Information Systems <2019, Xian>
1
Published in...
All
Business horizons
49
Business Horizons
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of business research : JBR
9
International journal of wine business research : IJWBR
8
Journal of general management
8
MIS quarterly executive : a research journal devoted to improving practice
8
Management information systems : mis quarterly
8
Journal of advertising research
7
Marketing intelligence & planning
7
Psychology & marketing
7
International journal of technology marketing : IJTMkt
6
Journal of financial services marketing : JFSM
6
AMS review : official publication of the Academy of Marketing Science
5
European Journal of Marketing
5
Journal of Business Research
5
Journal of marketing education : JME
5
MIS quarterly executive
5
California management review
4
California management review : CMR
4
Decision support systems : DSS ; the international journal
4
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of Managerial Psychology
4
Journal of managerial psychology
4
Operations research, Management science : OR MS ; the international literature digest
4
Information technology for development : an internat. journal
3
International review of entrepreneurship : IRE
3
Journal of management information systems : JMIS
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
South African Journal of Business Management
3
The journal of strategic information systems : incorporating International Information Systems
3
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V
3
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
3
Corporate communications : an international journal
2
European Management Journal
2
European management journal : publ. twice a year for the Scottish Business School
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
more ...
less ...
Source
All
ECONIS (ZBW)
191
OLC EcoSci
114
RePEc
30
Other ZBW resources
22
USB Cologne (EcoSocSci)
5
EconStor
4
BASE
2
more ...
less ...
Showing
141
-
150
of
368
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
141
Expressing herself through brands : a comparative study of women in six Asia-Pacific nations
Wallström, Åsa
;
Steyn, Peter
;
Pitt, Leyland F.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 228-237
Persistent link: https://www.econbiz.de/10008810214
Saved in:
142
Finding the hidden value in SME networks
Van der Merwe, Rian
;
Pitt, Leyland F.
;
Barnes, Bradley R.
; …
- In:
International journal of enterprise network management
2
(
2008
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10003607250
Saved in:
143
The internet's impact on B2B sales management : some Australian evidence
Pitt, Leyland F.
;
Berthon, Pierre R.
;
Chakrabarti, Ronika
; …
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
4
,
pp. 348-363
Persistent link: https://www.econbiz.de/10003617669
Saved in:
144
Rethinking marketing : an entrepreneurial imperative
Schindehutte, Minet
;
Morris, Michael H.
;
Pitt, Leyland F.
-
2009
Persistent link: https://www.econbiz.de/10003577828
Saved in:
145
Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective
Long, Elaine K. F.
;
Ewing, Michael
;
Pitt, Leyland F.
-
2007
Persistent link: https://www.econbiz.de/10003538860
Saved in:
146
Event sponsorship and ambush marketing : lessons from the Beijing Olympics
Pitt, Leyland F.
;
Parent, Michael
;
Berthon, Pierre R.
; …
- In:
Business horizons
53
(
2010
)
3
,
pp. 281-290
Persistent link: https://www.econbiz.de/10003981029
Saved in:
147
Web 2.0 and the open source movement : liberating text books
Pitt, Leyland F.
;
Nel, Deon
;
Heerden, Gené van
- In:
International review of entrepreneurship : IRE
7
(
2009
)
1/4
,
pp. 35-57
Persistent link: https://www.econbiz.de/10003983439
Saved in:
148
A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia
Steyn, Peter
;
Pitt, Leyland F.
;
Strasheim, Arien
; …
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 355-373
Persistent link: https://www.econbiz.de/10008654226
Saved in:
149
Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
California management review
52
(
2009/10
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
Saved in:
150
How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension
Reddy, Mergen
;
Terblanche, Nic
;
Pitt, Leyland F.
; …
- In:
Business horizons
52
(
2009
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10003855825
Saved in:
First
Prev
11
12
13
14
15
16
17
18
19
20
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->