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"Measuring Information Systems...
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Consumer behaviour
35
Konsumentenverhalten
33
Brand management
23
Markenführung
22
Social Web
21
Social web
21
Marketing management
18
Beziehungsmarketing
17
Marketingmanagement
17
Relationship marketing
17
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14
Online-Marketing
14
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United States
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Wein
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Informationstechnik
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Viral marketing
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Virales Marketing
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Language
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English
219
Undetermined
144
German
3
Author
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Pitt, Leyland F.
277
Watson, Richard T.
110
Berthon, Pierre R.
67
Berthon, Pierre
49
Caruana, Albert
21
Nel, Deon
20
Ewing, Michael T.
17
Morris, Michael H.
17
Plangger, Kirk
17
Kietzmann, Jan
15
Parent, Michael
14
Robson, Karen
12
Campbell, Colin
11
McCarthy, Ian P.
10
Zinkhan, George M.
10
Chan, Anthony
9
Kavan, C.Bruce
9
Campbell, Colin L.
8
Pitt, Leyland
8
Boudreau, Marie-Claude
7
Ewing, Michael
7
Hulbert, James M.
7
Loos, Peter
7
Piccoli, Gabriele
7
Robertson, Jeandri
7
Vella, Joseph
7
Ferreira, Caitlin
6
Leong, Elaine K.F.
6
Mills, Adam J.
6
Sattari, Setayesh
6
Seidel, Stefan
6
Abratt, Russell
5
Berthon, Jean-Paul
5
Chakrabarti, Ronika
5
Hannah, David
5
Reyneke, Mignon
5
Treen, Emily
5
Ferguson, Sarah Lord
4
Hasan, Helen
4
Heerden, Gené van
4
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Edward Elgar Publishing
1
Pacific Asia Conference on Information Systems <2019, Xian>
1
Published in...
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Business horizons
50
Business Horizons
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of business research : JBR
9
International journal of wine business research : IJWBR
8
Journal of general management
8
MIS quarterly executive : a research journal devoted to improving practice
8
Journal of advertising research
7
Management information systems : mis quarterly
7
Marketing intelligence & planning
7
Psychology & marketing
7
International journal of technology marketing : IJTMkt
6
Journal of financial services marketing : JFSM
6
AMS review : official publication of the Academy of Marketing Science
5
California management review : CMR
5
European Journal of Marketing
5
Journal of Business Research
5
Journal of marketing education : JME
5
MIS quarterly executive
5
Operations research, Management science : OR MS ; the international literature digest
5
California management review
4
Decision support systems : DSS ; the international journal
4
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of Managerial Psychology
4
Journal of managerial psychology
4
Information technology for development : an internat. journal
3
International review of entrepreneurship : IRE
3
Journal of management information systems : JMIS
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
South African Journal of Business Management
3
The journal of strategic information systems : incorporating International Information Systems
3
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V
3
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
3
Corporate communications : an international journal
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of Service Management
2
Journal of consumer behaviour : an international research review
2
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ECONIS (ZBW)
187
OLC EcoSci
120
RePEc
26
Other ZBW resources
22
USB Cologne (EcoSocSci)
5
EconStor
4
BASE
2
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141
Finding the hidden value in SME networks
Van der Merwe, Rian
;
Pitt, Leyland F.
;
Barnes, Bradley R.
; …
- In:
International journal of enterprise network management
2
(
2008
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10003607250
Saved in:
142
The internet's impact on B2B sales management : some Australian evidence
Pitt, Leyland F.
;
Berthon, Pierre R.
;
Chakrabarti, Ronika
; …
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
4
,
pp. 348-363
Persistent link: https://www.econbiz.de/10003617669
Saved in:
143
Rethinking marketing : an entrepreneurial imperative
Schindehutte, Minet
;
Morris, Michael H.
;
Pitt, Leyland F.
-
2009
Persistent link: https://www.econbiz.de/10003577828
Saved in:
144
Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective
Long, Elaine K. F.
;
Ewing, Michael
;
Pitt, Leyland F.
-
2007
Persistent link: https://www.econbiz.de/10003538860
Saved in:
145
Event sponsorship and ambush marketing : lessons from the Beijing Olympics
Pitt, Leyland F.
;
Parent, Michael
;
Berthon, Pierre R.
; …
- In:
Business horizons
53
(
2010
)
3
,
pp. 281-290
Persistent link: https://www.econbiz.de/10003981029
Saved in:
146
Web 2.0 and the open source movement : liberating text books
Pitt, Leyland F.
;
Nel, Deon
;
Heerden, Gené van
- In:
International review of entrepreneurship : IRE
7
(
2009
)
1/4
,
pp. 35-57
Persistent link: https://www.econbiz.de/10003983439
Saved in:
147
A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia
Steyn, Peter
;
Pitt, Leyland F.
;
Strasheim, Arien
; …
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 355-373
Persistent link: https://www.econbiz.de/10008654226
Saved in:
148
Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
California management review
52
(
2009/10
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
Saved in:
149
How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension
Reddy, Mergen
;
Terblanche, Nic
;
Pitt, Leyland F.
; …
- In:
Business horizons
52
(
2009
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10003855825
Saved in:
150
Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
International journal of wine business research : IJWBR
23
(
2011
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
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