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2001 - The Brand Management Od...
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Brand management
48
Markenführung
42
Markenartikel
33
Brand
30
Brand image
26
Consumer behaviour
25
Markenimage
23
Brands
20
Konsumentenverhalten
17
United Kingdom
15
Brand equity
9
Employees
9
Ireland
9
Großbritannien
8
Markenpolitik
8
Bank
7
Irland
7
USA
7
United States
7
Brand identity
6
Führungsstil
6
Leadership style
6
Marketing
6
Spain
6
Advertising
5
Banking
5
Corporate culture
5
Financial services
5
International marketing
5
Produktmanagement
5
Social Web
5
Social web
5
Unternehmenskultur
5
Viral marketing
5
Virales Marketing
5
Beziehungsmarketing
4
Brand extensions
4
Brand love
4
Cluster analysis
4
Consumers
4
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Undetermined
66
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3
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Article
188
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29
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Article in journal
44
Aufsatz in Zeitschrift
44
research-article
34
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7
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7
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5
conceptual-paper
5
Collection of articles of several authors
3
Sammelwerk
3
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2
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English
123
Undetermined
92
Spanish
2
Author
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De Chernatony, Leslie
88
de Chernatony, Leslie
77
Buil, Isabel
52
Chernatony, Leslie de
48
Wallace, Elaine
34
Christodoulides, George
18
Cottam, Susan
14
Martínez, Eva
13
Harris, Fiona
9
McDonald, Malcolm
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Drury, Susan
6
Montaner, Teresa
6
Bravo, Rafael
5
Martinez, Eva
5
Abimbola, Temi
4
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
4
Daniels, Kevin
3
Guest, Duncan
3
Halliburton, Chris
3
Hem, Leif E.
3
Johnson, Gerry
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
3
Suvatjis, Jean
3
Tarnovskaya, Veronika V.
3
Vallaster, Christine
3
Brodie, Roderick J.
2
Brown, Ann
2
Chernatony, Leslie De
2
Coleman, Darren
2
Coleman, Darren Andrew
2
Dall’Olmo Riley, Francesca
2
Halikias, John
2
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NetLibrary, Inc
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Journal of business research : JBR
21
European Journal of Marketing
17
Journal of marketing management : MM
16
European journal of marketing : EJM
15
The service industries journal
12
Journal of Product & Brand Management
10
Journal of Business Research
8
The journal of product & brand management
7
The Service Industries Journal
6
Journal of the Market Research Society : JMRS
5
Marketing Intelligence & Planning
5
Working paper series / City University Business School
5
Working paper series / The City University Business School
5
Marketing theory
4
The journal of brand management : an international journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Bank Marketing
2
International Journal of Retail & Distribution Management
2
International Marketing Review
2
International journal of retail & distribution management
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of targeting, measurement and analysis for marketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Retail and Distribution Management
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
British journal of management : BJM
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
1
European Management Journal
1
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Source
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OLC EcoSci
76
ECONIS (ZBW)
70
Other ZBW resources
44
RePEc
17
USB Cologne (EcoSocSci)
9
BASE
1
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141
Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson
Lynch, Joanne
;
de Chernatony, Leslie
- In:
Journal of marketing management : MM
23
(
2007
)
1-2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10007901933
Saved in:
142
Critical Issues in Brand Management
de Chernatony, Leslie
;
Abimbola, Temi
;
Cottam, Susan
- In:
Journal of marketing management : MM
23
(
2007
)
1-2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10007901941
Saved in:
143
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The service industries journal
28
(
2008
)
2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10007915204
Saved in:
144
Projecting banks’ identities through corporate websites: A comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
de Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2013
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10010142773
Saved in:
145
Brand orientation and brand values in retail banking
Wallace, Elaine
;
Buil, Isabel
;
de Chernatony, Leslie
- In:
Journal of marketing management : MM
29
(
2013
)
9
,
pp. 1007-1029
Persistent link: https://www.econbiz.de/10010174946
Saved in:
146
Facebook ‘friendship’ and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
de Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10010045195
Saved in:
147
Using triangulation to assess and identify successful services brands
de Chernatony, Leslie
;
Drury, Susan
;
Segal-Horn, Susan
- In:
The service industries journal
25
(
2005
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10006230440
Saved in:
148
Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process
Vallaster, Christine
;
de Chernatony, Leslie
- In:
Journal of marketing management : MM
21
(
2005
)
1
,
pp. 181-204
Persistent link: https://www.econbiz.de/10006960576
Saved in:
149
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The service industries journal
28
(
2008
)
1-2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10007993628
Saved in:
150
Identifying and sustaining services brands' values
De Chernatony, Leslie
;
Drury, Susan
;
Segal-Horn, Susan
- In:
Journal of marketing communications
10
(
2004
)
2
,
pp. 73-94
Persistent link: https://www.econbiz.de/10008117350
Saved in:
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