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2001 - The Brand Management Od...
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Brand management
48
Markenführung
42
Markenartikel
33
Brand
30
Brand image
26
Consumer behaviour
25
Markenimage
23
Brands
20
Konsumentenverhalten
17
United Kingdom
15
Brand equity
9
Employees
9
Ireland
9
Großbritannien
8
Markenpolitik
8
Bank
7
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7
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7
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7
Brand identity
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Führungsstil
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6
Marketing
6
Spain
6
Advertising
5
Banking
5
Corporate culture
5
Financial services
5
International marketing
5
Produktmanagement
5
Social Web
5
Social web
5
Unternehmenskultur
5
Viral marketing
5
Virales Marketing
5
Beziehungsmarketing
4
Brand extensions
4
Brand love
4
Cluster analysis
4
Consumers
4
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Undetermined
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3
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Article
188
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29
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44
Aufsatz in Zeitschrift
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research-article
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7
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7
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5
conceptual-paper
5
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Sammelwerk
3
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English
123
Undetermined
92
Spanish
2
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De Chernatony, Leslie
88
de Chernatony, Leslie
77
Buil, Isabel
52
Chernatony, Leslie de
48
Wallace, Elaine
34
Christodoulides, George
18
Cottam, Susan
14
Martínez, Eva
13
Harris, Fiona
9
McDonald, Malcolm
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Drury, Susan
6
Montaner, Teresa
6
Bravo, Rafael
5
Martinez, Eva
5
Abimbola, Temi
4
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
4
Daniels, Kevin
3
Guest, Duncan
3
Halliburton, Chris
3
Hem, Leif E.
3
Johnson, Gerry
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
3
Suvatjis, Jean
3
Tarnovskaya, Veronika V.
3
Vallaster, Christine
3
Brodie, Roderick J.
2
Brown, Ann
2
Chernatony, Leslie De
2
Coleman, Darren
2
Coleman, Darren Andrew
2
Dall’Olmo Riley, Francesca
2
Halikias, John
2
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NetLibrary, Inc
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Journal of business research : JBR
21
European Journal of Marketing
17
Journal of marketing management : MM
16
European journal of marketing : EJM
15
The service industries journal
12
Journal of Product & Brand Management
10
Journal of Business Research
8
The journal of product & brand management
7
The Service Industries Journal
6
Journal of the Market Research Society : JMRS
5
Marketing Intelligence & Planning
5
Working paper series / City University Business School
5
Working paper series / The City University Business School
5
Marketing theory
4
The journal of brand management : an international journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Bank Marketing
2
International Journal of Retail & Distribution Management
2
International Marketing Review
2
International journal of retail & distribution management
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of targeting, measurement and analysis for marketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Retail and Distribution Management
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
British journal of management : BJM
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
1
European Management Journal
1
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OLC EcoSci
76
ECONIS (ZBW)
70
Other ZBW resources
44
RePEc
17
USB Cologne (EcoSocSci)
9
BASE
1
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21
Creating and launching a challenger brand : a case study
De Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1/2
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003849571
Saved in:
22
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
23
Consumer-based brand equity conceptualisation and measurement : a literature review
Christodoulides, George
;
De Chernatony, Leslie
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 43-66
Persistent link: https://www.econbiz.de/10003944381
Saved in:
24
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
25
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
26
Defining a "brand" : beyond the literature wth experts' interpretations
De Chernatony, Leslie
;
Dall'Olmo Riley, Francesca
-
2010
Persistent link: https://www.econbiz.de/10003924091
Saved in:
27
Service employee performance : its components and antecedents
Wallace, Elaine
;
De Chernatony, Leslie
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
2
,
pp. 82-102
Persistent link: https://www.econbiz.de/10003857822
Saved in:
28
Assessing the six-station corporate identity model : a polymorphic model
Suvatjis, Jean
;
De Chernatony, Leslie
;
Halikias, John G.
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 153-166
Persistent link: https://www.econbiz.de/10009569984
Saved in:
29
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
30
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
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