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2001 - The Brand Management Od...
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Brand management
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De Chernatony, Leslie
87
Chernatony, Leslie de
48
Buil, Isabel
41
de Chernatony, Leslie
34
Wallace, Elaine
27
Christodoulides, George
14
Cottam, Susan
11
Martínez, Eva
9
McDonald, Malcolm
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
8
Dall'Olmo Riley, Francesca
7
Merrilees, Bill
7
Harris, Fiona
6
Jevons, Colin
6
Drury, Susan
5
Bravo, Rafael
4
Cottam, Susan Louise
4
Montaner, Teresa
4
Abimbola, Temi
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Bernath, Ratna
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Journal of business research : JBR
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7
The Service Industries Journal
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The journal of brand management : an international journal
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3
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Brand management ; Vol. 4
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Consumer-brand relationships : theory and practice
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European Management Journal
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OLC EcoSci
76
ECONIS (ZBW)
70
RePEc
17
USB Cologne (EcoSocSci)
9
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1
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41
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
42
Consumer response to gift promotions
Montaner, Teresa
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
Saved in:
43
The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
Saved in:
44
Within-role, extra-role and anti-role behaviours in retail banking
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
6
,
pp. 470-488
Persistent link: https://www.econbiz.de/10009388898
Saved in:
45
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
46
Service employee clusters in banking : exploring Ind’s typology considering behaviour, commitment and attitude about leadership
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1781-1803
Persistent link: https://www.econbiz.de/10010205982
Saved in:
47
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
48
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
49
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
50
Corporate identity and its reflective effect in developing brand relationships
Suvatjis, Jean Yannis
;
De Chernatony, Leslie
- In:
Consumer-brand relationships : theory and practice
,
(pp. 351-381)
.
2012
Persistent link: https://www.econbiz.de/10009739808
Saved in:
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