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Cross-border marketing ecosystem orchestration : a conceptualization of its determinants and boundary conditions
Hewett, Kelly; Hult, G. Tomas M.; Mantrala, Murali K.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 619-638
Persistent link: https://www.econbiz.de/10013271785
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Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed; Gangwar, Manish; Mantrala, Murali K. - In: Journal of retailing 98 (2022) 1, pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
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Dynamic marketing budgeting for platform firms : theory, evidence, and application
Sridhar, Shrihari; Mantrala, Murali K.; Naik, Prasad A.; … - In: Journal of marketing research : JMR 48 (2011) 6, pp. 929-943
Persistent link: https://www.econbiz.de/10010217417
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Seller creative selling in social commerce
Chen, Li; Zhu, Fengxia; Mantrala, Murali K.; Wang, Na - In: International journal of advertising : the review of … 40 (2021) 2, pp. 272-291
Persistent link: https://www.econbiz.de/10012498548
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Proactive planning of the timing of a partial switch of a prescription to over-the-counter drug
Fruchter, Gila E.; Mantrala, Murali K. - In: Production and operations management : an international … 19 (2010) 5, pp. 614-628
Persistent link: https://www.econbiz.de/10008661252
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Optimizing a menu of multiformat subscription plans for ad-supported media platforms
Kanuri, Vamsi K.; Mantrala, Murali K.; Thorson, Esther - In: Journal of marketing 81 (2017) 2, pp. 45-63
Persistent link: https://www.econbiz.de/10011697510
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Strategic information management in a distribution channel
Guan, Xu; Mantrala, Murali K.; Bian, Yiwen - In: Journal of retailing 95 (2019) 1, pp. 42-56
Persistent link: https://www.econbiz.de/10012102917
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The impact of retail store format on the satisfaction-loyalty link : an empirical investigation
Kamran-Disfani, Omid; Mantrala, Murali K.; … - In: Journal of business research : JBR 77 (2017), pp. 14-22
Persistent link: https://www.econbiz.de/10011729885
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A meta-analysis of marketing communication carryover effects
Köhler, Christine; Mantrala, Murali K.; Albers, Sönke; … - In: Journal of marketing research : JMR 54 (2017) 6, pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
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Optimal depth and timing of price promotions in a vertically differentiated product line
Zhang, Zelin; Dong, Xiaodan; Mantrala, Murali K.; … - In: Journal of business research : JBR 83 (2018), pp. 215-228
Persistent link: https://www.econbiz.de/10011802570