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From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.; Kumar, Vikas; Srivastava, Rajendra … - In: Journal of service research 25 (2022) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
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Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.; Brady, Michael; Leone, Robert P.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
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Financial value of brands in mergers and acquisitions : is value in the eye of the beholder?
Bahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, … - In: Journal of marketing 72 (2008) 6, pp. 49-64
Persistent link: https://www.econbiz.de/10003782418
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New perspectives on business model innovations in emerging markets
Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 815-825
Persistent link: https://www.econbiz.de/10012301268
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Special issue: managing business and innovation in emerging markets
Kumar, V. (ed.); Srivastava, Rajendra Krishan (ed.) - 2020
Persistent link: https://www.econbiz.de/10012301354
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Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets
Min, Sungwook; Zhang, Xubing; Kim, Namwoon; Srivastava, … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 728-744
Persistent link: https://www.econbiz.de/10011650386
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S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.; Srivastava, Rajendra K.; Chen, Tom - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
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Analytic approaches to product and marketing planning : the 2. conference
Srivastava, Rajendra K. (contributor) - 1982
Persistent link: https://www.econbiz.de/10004137773
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The determinants of investment in collectibles: A probit analysis
Mcinish, Thomas H.; Srivastava, Rajendra K. - In: Journal of Behavioral Economics 11 (1982) 2, pp. 123-134
Persistent link: https://www.econbiz.de/10005236632
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The nature of individual investors' heterogeneous expectations
McInish, Thomas H.; Srivastava, Rajendra K. - In: Journal of Economic Psychology 5 (1984) 3, pp. 251-263
Persistent link: https://www.econbiz.de/10005299531