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Tracking costs of time and money : how accounting periods affect mental accounting
Soster, Robin L.; Monga, Ashwani; Bearden, William O. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 712-721
Persistent link: https://www.econbiz.de/10008747679
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How low spending control harms consumers
Bearden, William O.; Haws, Kelly L. - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 181-193
Persistent link: https://www.econbiz.de/10009507833
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Enhancing perceptions of price-value associated with price-matching guarantees
Hardesty, David M.; Bearden, William O.; Haws, Kelly L.; … - In: Journal of business research : JBR 65 (2012) 8, pp. 1096-1101
Persistent link: https://www.econbiz.de/10009562089
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Consumer spending self-control effectiveness and outcome elaboration prompts
Haws, Kelly L.; Bearden, William O.; Nenkov, Gergana Y. - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 695-710
Persistent link: https://www.econbiz.de/10009621880
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Situational and trait interactions among goal orientations
Haws, Kelly L.; Bearden, William O.; Dholakia, Utpal M. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10009530132
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The out-of-region bias : distance estimations based on geographic category membership
Irmak, Caglar; Walker Reczek, Rebecca; Bearden, William O. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 181-196
Persistent link: https://www.econbiz.de/10009160245
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Implementation of market orientation in the subsidiaries of global companies : the role of institutional factors
Kirca, Ahmet H.; Bearden, William O.; Roth, Kendall - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 683-699
Persistent link: https://www.econbiz.de/10009381731
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Development and validation of the Agents' Socially Desirable Responding (ASDR) scale
Manning, Kenneth C.; Bearden, William O.; Tian, Kelly - In: Marketing letters : a journal of research in marketing 20 (2009) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10003805710
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Objective and subjective knowledge relationships : a quantitative analysis of consumer research findings
Carlson, Jay P.; Vincent, Leslie H.; Hardesty, David M.; … - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 864-876
Persistent link: https://www.econbiz.de/10003807434
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Procedural and distributive fairness : determinants of overall price fairness
Ferguson, Jodie L.; Ellen, Pam Scholder; Bearden, William O. - In: Journal of business ethics : JOBE 121 (2014) 2, pp. 217-231
Persistent link: https://www.econbiz.de/10010363433