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Using the sorting task to examine product representations in consumer research
Viswanathan, Madhu; Johnson, Michael R.; Sudman, Seymour - 1996
Persistent link: https://www.econbiz.de/10000959864
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Maximum versus meaningful discrimination in scale response:: Implications for validity of measurement of consumer perceptions about products
Viswanathan, Madhubalan; Sudman, Seymour; Johnson, Michael - In: Journal of Business Research 57 (2004) 2, pp. 108-124
Persistent link: https://www.econbiz.de/10005465742
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Understanding Consumer Usage of Product Magnitudes through Sorting Tasks
Viswanathan, Madhubalan; Johnson, Michael D.; Sudman, … - In: Psychology & marketing 16 (1999) 8, pp. 643-658
Persistent link: https://www.econbiz.de/10006986516
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Improving the quality of shopping center sampling
Sudman, Seymour - 2007
Persistent link: https://www.econbiz.de/10003540395
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On the accuracy of recording of consumer panels : 1
Sudman, Seymour - In: Journal of marketing research : JMR 1 (1964) 2, pp. 14-20
Persistent link: https://www.econbiz.de/10002892934
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On the accuracy of recording of consumer panels : 2
Sudman, Seymour - In: Journal of marketing research : JMR 1 (1964) 3, pp. 69-83
Persistent link: https://www.econbiz.de/10002892946
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Applied sampling
Sudman, Seymour - 1976
Persistent link: https://www.econbiz.de/10004708854
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A comparison of the usage of numerical versus verbal nutrition information by consumers
Viswanathan, Madhu - 1996
Persistent link: https://www.econbiz.de/10000957509
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Understanding product and market interactions in subsistence marketplaces : a study in South India
Viswanathan, Madhu - In: Product and market development for subsistence marketplaces, (pp. 21-57). 2007
Persistent link: https://www.econbiz.de/10003521937
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Curricular innovations on sustainability and subsistence marketplaces : philosophical, substantive, and methodological orientations
Viswanathan, Madhu - In: Journal of management education : a publication of the … 36 (2012) 3, pp. 389-427
Persistent link: https://www.econbiz.de/10009553740