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Cross-functional integration and new product success : an empirical investigation of the findings

Troy, Lisa C.; Hirunyawipada, Tanawat; Paswan, Audhesh K. - In: Journal of marketing 72 (2008) 6, pp. 132-146

Persistent link: https://www.econbiz.de/10003782534

National versus private brand : a regulatory focus perspective

Tran, Trang P.; Guzman, Francisco; Paswan, Audhesh K.; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-15

Persistent link: https://www.econbiz.de/10012305169

Crossing the border : changes in self and brands

Guzman, Francisco; Paswan, Audhesh K.; Fabrize, Robert O. - In: The journal of consumer marketing 34 (2017) 4, pp. 306-318

Persistent link: https://www.econbiz.de/10011691607

Country resources, country image, and exports : country branding and international marketing implications

Sun, Qin; Paswan, Audhesh K.; Tieslau, Margie A. - In: Journal of global marketing 29 (2016) 1/5, pp. 233-246

Persistent link: https://www.econbiz.de/10011654414

Impact of positioning strategies on franchise fee structure

Panda, Swati; Paswan, Audhesh K.; Mishra, Sailendra P. - In: Industrial marketing management : the international … 81 (2019), pp. 30-39

Persistent link: https://www.econbiz.de/10012107674

Art infusion in retailing : the effect of art genres

Naletelich, Kelly; Paswan, Audhesh K. - In: Journal of business research : JBR 85 (2018), pp. 514-522

Persistent link: https://www.econbiz.de/10011815641

Beyond the shadow of a doubt : the effect of consumer knowledge on restaurant evaluation

Naderi, Iman; Paswan, Audhesh K.; Guzman, Francisco - In: Journal of retailing and consumer services 45 (2018), pp. 221-229

Persistent link: https://www.econbiz.de/10011930005

Opportunism, governance structure and relational norms : an interactive perspective

Paswan, Audhesh K.; Hirunyawipada, Tanawat; Iyer, Pramod - In: Journal of business research : JBR 77 (2017), pp. 131-139

Persistent link: https://www.econbiz.de/10011729903

Dimensions of Peer Evaluation, Overall Satisfaction, and Overall Evaluation: An Investigation in a Group Task Environment

Paswan, Audhesh K.; Gollakota, Kamala - In: Journal of education for business 79 (2004) 4, pp. 225-231

Persistent link: https://www.econbiz.de/10006417719

Effects of team cognition and constraint on new product ideation

Hirunyawipada, Tanawat; Paswan, Audhesh K. - In: Journal of Business Research 66 (2013) 11, pp. 2332-2337

Idea generation is a critical activity in new product development. This study investigates the effects of ideation team's cognitive depth (specialization) and breadth (diverse expertise) as well as goal constraint on the generation of new product ideas. Focusing on the determinants of new...

Persistent link: https://www.econbiz.de/10010869828