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The Effect of Retail Store Environment on Retailer Performance

Kumar, V.; Karande, Kiran - In: Journal of Business Research 49 (2000) 2, pp. 167-181

Persistent link: https://www.econbiz.de/10005477520

Telecommunications demand forecasting--a review

Fildes, Robert; Kumar, V. - In: International Journal of Forecasting 18 (2002) 4, pp. 489-522

Persistent link: https://www.econbiz.de/10005429133

Forecasting performance of market share models: an assessment, additional insights, and guidelines

Kumar, V. - In: International Journal of Forecasting 10 (1994) 2, pp. 295-312

Persistent link: https://www.econbiz.de/10005429142

A genetic algorithms approach to growth phase forecasting of wireless subscribers

Venkatesan, Rajkumar; Kumar, V. - In: International Journal of Forecasting 18 (2002) 4, pp. 625-646

Persistent link: https://www.econbiz.de/10005429520

A comparative study of market share models using disaggregate data

Kumar, V.; Heath, Timothy B. - In: International Journal of Forecasting 6 (1990) 2, pp. 163-174

Persistent link: https://www.econbiz.de/10005429553

Commercialization of new technologies in India: an empirical study of perceptions of technology institutions

Kumar, V.; Jain, P.K. - In: Technovation : the international journal of … 23 (2003) 2, pp. 113-120

Persistent link: https://www.econbiz.de/10006824112

Practice Prize Paper-Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific

Kumar, V.; Fan, Jia; Gulati, Rohit; Venkat, P. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 645-655

Persistent link: https://www.econbiz.de/10008281506

Essentials of marketing research

Kumar, V.; Aaker, David A.; Day, George S. - 1999

Persistent link: https://www.econbiz.de/10004053202

Marketing research

Aaker, David A.; Kumar, V.; Day, George S. - 2006 - 9. ed.

Persistent link: https://www.econbiz.de/10004881208

Data‐driven services marketing in a connected world

Kumar, V.; Chattaraman, Veena; Neghina, Carmen; Skiera, … - In: Journal of Service Management 24 (2013) 3, pp. 330-352

Purpose – The purpose of this paper is to provide insights into the benefits of data‐driven services marketing and provide a conceptual framework for how to link traditional and new sources of customer data and their metrics. Linking data and metrics to strategic and tactical business...

Persistent link: https://www.econbiz.de/10014894460