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Strategies for trade sales in a changing Asian business culture
Leach, Mark P.; Liu, Annie H.; Pelton, Lou E. - In: Journal of marketing channels : ... distribution … 18 (2011) 3, pp. 217-239
Persistent link: https://www.econbiz.de/10009271361
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Flipping the script : consumers' propensity for self-medication
Rajamma, Rajasree K.; Paswan, Audhesh K.; Pelton, Lou E. - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 448-462
Persistent link: https://www.econbiz.de/10012607670
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Measurement and metrics in omnichannel retailing : guest editorial
Ingene, Charles A.; Pelton, Lou E. - In: Journal of marketing channels : distribution systems, … 26 (2020) 2, pp. 87-88
Persistent link: https://www.econbiz.de/10012258190
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Retail performance measures, metrics, and models
Ingene, Charles A. (ed.); Pelton, Lou E. (ed.) - 2020
Persistent link: https://www.econbiz.de/10012258204
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Exploring consumers' skincare retail patronage
Dai, Bo; Pelton, Lou E. - In: Journal of retailing and consumer services 43 (2018), pp. 269-277
Persistent link: https://www.econbiz.de/10011883213
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Analysis of consumers' attitudinal and emotional factors on luxury apparel brand purchase intentions
Wang, Stephen W.; Pelton, Lou E.; Hsu, Maxwell K. - In: The service industries journal 39 (2019) 11/12, pp. 836-854
Persistent link: https://www.econbiz.de/10012205862
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A netnographic analysis of prospective international students' decision-making process : implications for institutional branding of American universities in the emerging markets
Gai, Lili; Xu, Chunhao; Pelton, Lou E. - In: Journal of marketing for higher education 26 (2016) 2, pp. 181-198
Persistent link: https://www.econbiz.de/10011618647
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The Impact of Image Management, Self-Justification, and Escalation of Commitment on Knowledge Development in the Marketing Discipline
Sharmaa, Dheeraj; Albers-Miller, Nancy D.; Pelton, Lou E.; … - In: Journal of marketing education : JME 28 (2006) 2, pp. 161-171
Persistent link: https://www.econbiz.de/10007270414
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A Framework for the Examination of Relational Ethics: An Interactionist Perspective
Pelton, Lou E.; Chowdhury, Jhinuk; Vitell Jr, Scott J. - In: Journal of business ethics : JOBE 19 (1999) 3, pp. 241-272
Persistent link: https://www.econbiz.de/10006914704
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A higher-order model of risk propensity
Sharma, Dheeraj; Alford, Bruce L.; Bhuian, Shahid N.; … - In: Journal of business research : JBR 62 (2009) 7, pp. 741-744
Persistent link: https://www.econbiz.de/10008248293