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Consumers′ Attitudes towards Marketing Practices, Consumerism and Government Regulations: Cross‐national Perspectives

Rajan Varadarajan, P.; Thirunarayana, P.N. - In: European Journal of Marketing 24 (1990) 6, pp. 6-23

A survey of consumer attitudes towards marketing practices, consumerism and government regulations in India, an industrialising country, revealed a high level of consumer discontent and support for the consumerism movement. A comparison of the results of the survey of consumers in India with the...

Persistent link: https://www.econbiz.de/10014722969

Executives' attitudes toward consumerism and marketing: An exploration of theoretical and emperical linkages in an industrializing country

Varadarajan, P. Rajan; Bharadwaj, Sundar G.; … - In: Journal of Business Research 29 (1994) 2, pp. 83-100

Persistent link: https://www.econbiz.de/10005473485

Introduction: Special Issue on Sustainable Competitive Advantage

McKee, Daryl; Rajan Varadarajan, P. - In: Journal of business research : JBR 33 (1995) 2, pp. 77-80

Persistent link: https://www.econbiz.de/10006742241

Delineating the Scope of Corporate, Business, and Marketing Strategy

Rajan Varadarajan, P.; Clark, Terry - In: Journal of business research : JBR 31 (1994) 2-3, pp. 93-106

Persistent link: https://www.econbiz.de/10006744760

Environmental Management: The Construct and Research Propositions

Clark, Terry; Rajan Varadarajan, P.; Pride, William M. - In: Journal of business research : JBR 29 (1994) 1, pp. 23-38

Persistent link: https://www.econbiz.de/10006744828

NOW-account strategies of depository institutions: A recent survey of goals, pricing policies, costs, and returns in New England

Kolari, James W.; Rose, Peter S.; Rajan Varadarajan, P. - In: Journal of Business Research 14 (1986) 5, pp. 441-457

Persistent link: https://www.econbiz.de/10005473595

Robustness of ordinal measures of competitive strategy variables employed in business research : A PIMS data-based analysis

Parasuraman, A.; Rajan Varadarajan, P. - In: Journal of Business Research 17 (1988) 1, pp. 101-113

Persistent link: https://www.econbiz.de/10005474248

COOPERATIVE SALES PROMOTION: AN IDEA WHOSE TIME HAS COME

Rajan Varadarajan, P. - In: Journal of Consumer Marketing 3 (1986) 1, pp. 15-33

The use of various forms of cooperative sales promotions such as intracompany and intercompany multibrand promotions is on the ascendance, particularly among manufacturers and marketers of frequently purchased packaged consumer products. This article provides an overview of various forms of...

Persistent link: https://www.econbiz.de/10014849334

The quality and effectiveness of marketing strategy : effects of functional and dysfunctional conflict in intraorganizational relationships

Menon, Anil; Bharadwaj, Sundar G.; Howell, Roy - 2009

Persistent link: https://www.econbiz.de/10003836625

Customer satisfaction and stock returns risk

Tuli, Kapil R.; Bharadwaj, Sundar G. - In: Journal of marketing 73 (2009) 6, pp. 184-197

Persistent link: https://www.econbiz.de/10003901181