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Beziehungsmarketing
92
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92
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53
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53
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47
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47
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Kumar, V.
373
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72
Kumar, Vikas
26
Leone, Robert P.
25
Shah, Denish
21
Nagpal, Anish
20
Kumar, Vimal
19
Petersen, J. Andrew
19
Reinartz, Werner J.
19
Aaker, David A.
16
Day, George S.
16
Rajan, Bharath
13
Sharma, Amalesh
11
Sheth, Jagdish N.
11
Kumar, Subodha
10
Mittal, Ankesh
10
Gupta, Shaphali
9
Pancras, Joseph
9
Verma, Pratima
9
Sriram, S.
8
Pansari, Anita
7
Reinartz, Werner
7
Sunder, Sarang
7
Chan, F.T.S.
6
Ganesh, Jaishankar
6
George, Morris
6
Petersen, J.Andrew
6
Ramani, Girish
6
Saboo, Alok R.
6
Srivastava, Rajendra Krishan
6
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5
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5
Lai, Kuei-Kuei
5
Luo, Anita
5
Aksoy, Lerzan
4
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4
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4
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4
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4
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4
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1
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1
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1
Springer-Verlag GmbH
1
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Journal of marketing
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Legends in marketing
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MSI reports : working paper series
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international marketing
9
Harvard-Business-Manager : das Wissen der Besten
7
International Journal of Forecasting
7
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6
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MIT sloan management review
5
Review of marketing research
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Darden Case
4
Handbook of research on customer equity in marketing
4
Homo oeconomicus
4
Marketing Letters
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2
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ECONIS (ZBW)
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RePEc
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17
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10
EconStor
1
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21
Multichannel Shopping: Causes and Consequences
Venkatesan, Rajkumar
;
Kumar, V.
;
Ravishanker, Nalini
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10007603672
Saved in:
22
Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10007860740
Saved in:
23
Selecting valuable customers using a customer lifetime value framework : Report No. 05-121
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 93-115
Persistent link: https://www.econbiz.de/10009893447
Saved in:
24
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10009893800
Saved in:
25
TOOL KIT - Knowing What to Sell, When, and to Whom - It's always been hard to work out what customers do and don't want, let alone when they do or don't want it. That's why markete...
Kumar, V.
;
Venkatesan, Rajkumar
;
Reinartz, Werner
- In:
Harvard business review : HBR
(
2006
),
pp. 131-141
Persistent link: https://www.econbiz.de/10005917817
Saved in:
26
A genetic algorithms approach to growth phase forecasting of wireless subscribers
Venkatesan, Rajkumar
;
Kumar, V.
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 625-646
Persistent link: https://www.econbiz.de/10006971682
Saved in:
27
Practice Prize Report-The Power of CLV: Managing Customer Lifetime Value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10008094141
Saved in:
28
Performance Implications of Adopting a Customer-Focused Sales Campaign
Kumar, V.
;
Venkatesan, Rajkumar
;
Reinartz, Werner
- In:
Journal of marketing
72
(
2008
)
5
,
pp. 50-68
Persistent link: https://www.econbiz.de/10008109469
Saved in:
29
Will the frog change into a prince? Predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-295
Persistent link: https://www.econbiz.de/10009801791
Saved in:
30
Special issue: metrics and analytics
Kumar, V.
(
ed.
);
Venkatesan, Rajkumar
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10013327946
Saved in:
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