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Exploring direct marketing
O'Malley, Lisa; Patterson, Maurice; Evans, Martin - 1999
Persistent link: https://www.econbiz.de/10000669884
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Exploring direct marketing
O'Malley, Lisa; Patterson, Maurice; Evans, Martin - 1999 - 1. ed.
Persistent link: https://www.econbiz.de/10004567201
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Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets
O'Malley, Lisa; Patterson, Maurice; Evans, Martin - In: Journal of marketing management : MM 13 (1997) 6, pp. 54-55
Persistent link: https://www.econbiz.de/10006996655
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Retailer use of geodemographic and other data sources: An empirical investigation
O'Malley, Lisa; Patterson, Maurice; Evans, Martin - In: International journal of retail & distribution management 25 (1997) 6-7, pp. 188-196
Persistent link: https://www.econbiz.de/10006473725
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Exploring direct and cusomter relationship marketing
Evans, Martin; O'Malley, Lisa; Patterson, Maurice - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004827197
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Direct marketing: rise and rise or rise and fall?
Evans, Martin; O'Malley, Lisa; Patterson, Maurice - In: Marketing intelligence & planning 13 (1995) 6, pp. 16-23
Persistent link: https://www.econbiz.de/10007006077
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Experiencing family ethnography : challenges, practicalities and reflections on practice
Nash, Cathriona; O'Malley, Lisa; Patterson, Maurice - In: Qualitative Market Research: An International Journal 24 (2020) 1, pp. 97-112
Purpose: The purpose of this paper is to offer a critical reflection on the experience and challenges associated with conducting a family ethnography along with methodological guidance that generates insights for future researchers. Design/methodology/approach: This paper uses a family...
Persistent link: https://www.econbiz.de/10012279632
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Learning how : body techniques, skill acquisition and the consumption of experience
Murphy, Stephen; Patterson, Maurice; O'Malley, Lisa - In: Marketing theory 19 (2019) 4, pp. 425-445
Persistent link: https://www.econbiz.de/10012109415
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Place branding and place narratives
Lichrou, Maria; Patterson, Maurice; O'Malley, Lisa; … - In: Handbook on place branding and marketing, (pp. 160-177). 2017
Persistent link: https://www.econbiz.de/10011685165
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Bouncing back, reclaiming the body from pregnancy
Patterson, Maurice; O'Malley, Lisa - In: Motherhoods, markets and consumption : the making of …, (pp. 131-144). 2014
Persistent link: https://www.econbiz.de/10010254770