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Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro; Taylor, Charles Robert - In: International advertising and communication : current …, (pp. 439-454). 2006
Persistent link: https://www.econbiz.de/10003378205
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Does DTC advertising provide information or create market power? Evidence from the US and New Zealand
Taylor, Charles Raymond; Capella, Michael L.; Kozup, John C. - In: Cross-cultural buyer behavior, (pp. 9-30). 2007
Persistent link: https://www.econbiz.de/10003478095
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Special issue on advertising regulation and self-regulation
Taylor, Charles Raymond (contributor) - 2009
Persistent link: https://www.econbiz.de/10003931071
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The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research
Rotfeld, Herbert Jack; Taylor, Charles Raymond - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 5-14
Persistent link: https://www.econbiz.de/10003931087
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Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred; Sarstedt, Marko; Taylor, Charles Raymond - In: Journal of advertising research 50 (2010) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
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What is SMS advertising and why do multinationals adopt it? : answers from an empirical study in European markets
Okazaki, Shintaro; Taylor, Charles Raymond - In: Journal of business research : JBR 61 (2008) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10003595204
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Can comparative advertising be effective in Germany? : a tale of two campaigns
Schwaiger, Manfred; Rennhak, Carsten; Taylor, Charles … - In: Journal of advertising research 47 (2007) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10003609556
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Empirical classification of web site structure: a cross-national comparison
Suh, Koo-Won; Taylor, Charles R.; Lee, Doo-Hee - In: Cross-cultural buyer behavior, (pp. 271-292). 2007
Persistent link: https://www.econbiz.de/10003478375
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Proving anti-competitive conduct in the U.S. courtroom : economic issues with the courts' opinions in Pickett v. Tyson Fresh Meats, Inc.
Taylor, Charles Robert (contributor) - In: Journal of agricultural & food industrial organization 4 (2006) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10003558390
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Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Raymond - In: Journal of international marketing 18 (2010) 2, pp. 20-34
Persistent link: https://www.econbiz.de/10003982220