Narrow search
Showing 1 - 10 of 131
Cover Image
Better Than Sex - Identifying within-gender differences creates more targeted segmentation.
Chen, Qimei; Rodgers, Shelly; Wells, William D. - In: Marketing research : a magazine of management and … 16 (2004) 4, pp. 16-21
Persistent link: https://www.econbiz.de/10007099435
Cover Image
The interactive advertising model : additional insights into response to spamming
Rodgers, Shelly; Chen, Qimei - In: Internet advertising : theory and research, (pp. 259-283). 2007
Persistent link: https://www.econbiz.de/10003530855
Cover Image
Attitude Toward the Site II: New Information - Two follow-up studies of scales that measure attitudes toward websites show that the scales remain reliable and robust across substan...
Chen, Qimei; Clifford, Sandra J.; Wells, William D. - In: Journal of advertising research 42 (2002) 2, pp. 33-46
Persistent link: https://www.econbiz.de/10006509468
Cover Image
Attitude toward the Site - This paper presents simple, reliable, and Internet-specific scales that measure overall attitude toward a website and also the site's informativeness, en...
Chen, Qimei; Wells, William D. - In: Journal of advertising research 39 (1999) 5, pp. 27-38
Persistent link: https://www.econbiz.de/10006517868
Cover Image
Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly; Ouyang, Sifan; Thorson, Esther - In: Digital advertising : theory and research, (pp. 3-18). 2017
Persistent link: https://www.econbiz.de/10011645994
Cover Image
Children as consumers
Wells, William D. - In: On knowing the consumer, (pp. 138-145). 1966
Persistent link: https://www.econbiz.de/10002982030
Cover Image
Computer simulation of consumer behavior
Wells, William D. - In: Harvard business review : HBR 41 (1963) 3, pp. 93-98
Persistent link: https://www.econbiz.de/10002982037
Cover Image
Discovery-oriented consumer research
Wells, William - 2009
Persistent link: https://www.econbiz.de/10003793836
Cover Image
Computer simulation of consumer behavior
Wells, William D. - In: Modern marketing strategy, (pp. 104-127). 1964
Persistent link: https://www.econbiz.de/10003704960
Cover Image
Choice behavior
Wells, William D. - In: Proceedings of the Winter Conference of the American … (1964), pp. 239-245
Persistent link: https://www.econbiz.de/10003704973