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Clustering and segmentation
Green, Paul E.; Moskowitz, Howard R.; Arabie, Phipps; … - 2017
Persistent link: https://www.econbiz.de/10011634248
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004
Persistent link: https://www.econbiz.de/10013391457
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Conjoint analysis: advanced methods
Green, Paul E.; Meyer, Robert J.; Rao, Vithala R.; … - 2017
Persistent link: https://www.econbiz.de/10011634286
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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A consumer-based approach to designing product line extensions
Green, Paul E. - In: The journal of product innovation management : an … 4 (1987) 1, pp. 21-32
Persistent link: https://www.econbiz.de/10001046014
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Thirty years of conjoint analysis : reflections and prospects
Green, Paul E.; Krieger, Abba M.; Wind, Yoram (Jerry) - 2009
Persistent link: https://www.econbiz.de/10003794516
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Segmenting markets with conjoint analysis
Green, Paul E.; Krieger, Abba M. - 2007
Persistent link: https://www.econbiz.de/10003541527
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Thirty years of conjoint analysis: reflections and prospects
Green, Paul E.; Krieger, Abba M.; Wind, Yoram (Jerry) - In: Marketing research and modeling : progress and …, (pp. 117-139). 2004
Persistent link: https://www.econbiz.de/10003243563
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Buyer choice simulator's, optimizers, and dynamic models
Green, Paul E.; Krieger, Abba M.; Wind, Yoram (Jerry) - In: Marketing research and modeling : progress and …, (pp. 169-199). 2004
Persistent link: https://www.econbiz.de/10003243607
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Individualized hybrid models for conjoint analysis
Green, Paul E. - In: Management science : journal of the Institute for … 42 (1996) 6, pp. 850-867
Persistent link: https://www.econbiz.de/10001205741