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FEATURES - Applying Qualitativ...
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ECONIS (ZBW)
172
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Research for marketing decisions
Green, Paul E.
;
Tull, Donald S.
-
1978
-
4. ed.
Persistent link: https://www.econbiz.de/10004570219
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222
Research for marketing decisions
Green, Paul E.
;
Tull, Donald S.
-
1966
Persistent link: https://www.econbiz.de/10004573671
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223
Book Reviews - Featuring a Special Essay
Green, Paul E.
- In:
Journal of marketing
65
(
2001
)
3
,
pp. 104
Persistent link: https://www.econbiz.de/10005948224
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224
Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Research Methodology
Green, Paul E.
- In:
Journal of marketing research : JMR
42
(
2005
)
3
,
pp. 254
Persistent link: https://www.econbiz.de/10006643246
Saved in:
225
Cluster-based market segmentation: Some further comparisons of alternative approaches
Green, Paul E.
;
Schaffer, Catherine M.
- In:
Journal of the Market Research Society : JMRS
40
(
1998
)
2
,
pp. 155-164
Persistent link: https://www.econbiz.de/10006700850
Saved in:
226
The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Journal of marketing research : JMR
40
(
2003
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10006651499
Saved in:
227
A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering
Chaturvedi, Anil
;
Carrol, J.Douglas
;
Green, Paul E.
; …
- In:
Journal of marketing research : JMR
34
(
1997
)
3
,
pp. 370-377
Persistent link: https://www.econbiz.de/10006673516
Saved in:
228
Psychometric Methods in Marketing Research: Part 1, Conjoint Analysis
Carroll, J.Douglas
;
Green, Paul E.
- In:
Journal of marketing research : JMR
32
(
1995
)
4
,
pp. 385-391
Persistent link: https://www.econbiz.de/10006679933
Saved in:
229
Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
Lenk, Peter J.
;
DeSarbo, Wayne S.
;
Green, Paul E.
; …
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
2
,
pp. 173-191
Persistent link: https://www.econbiz.de/10006933417
Saved in:
230
The 1970s - Benefit Bundle Analysis - April 1972, Volume 12, No. 2, pages 31-36 - By finding different product attributes, Green, Wind, and Jain find that relevant consumer appeals...
Green, Paul E.
;
Wind, Yoram
;
Jain, Arun K.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 32-38
Persistent link: https://www.econbiz.de/10006514306
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