Customer metrics help firms manage their performance and predict financial outcomes. While many firms focus on customer satisfaction metrics for this purpose, dual-process theories in psychology and neuroscience show that customer decisions are based on two processes. This suggests that metrics...

We present an adaptive personalization system for personalizing news feeds on mobile devices. It learns from an individual's reading history, automatically discovers new material as a result of shared interests in the user's social network and adapts the news feeds shown to the user. We develop...