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Marketing as Service-Exchange:
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Service-dominant logic
63
Service-Dominant Logic
59
Marketing theory
42
Marketingtheorie
42
Betriebliche Wertschöpfung
29
Value creation
29
Marketing
23
Relationship marketing
20
USA
19
Beziehungsmarketing
18
Dienstleistung
18
United States
18
Theory
17
Marketing management
16
Marketingmanagement
16
Services
16
Dienstleistungsmarketing
15
Services marketing
15
Theorie
15
Innovation
11
Customer integration
10
Kundenintegration
10
service-dominant logic
10
Institutional economics
9
Institutionenökonomik
9
Institutions
9
Lieferantenmanagement
8
Strategisches Management
8
Supplier relationship management
8
Vereinigte Staaten
8
Digitalisierung
7
Digitization
7
Einzelhandel
7
Lieferkette
6
Retail trade
6
Service ecosystems
6
Supply chain
6
Business network
5
Consumer behaviour
5
History of economic thought
5
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Undetermined
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Free
6
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Article
267
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117
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review-article
9
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Language
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English
203
Undetermined
98
German
1
Author
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Lusch, Robert F.
202
Vargo, Stephen L.
137
Malter, Alan J.
29
Akaka, Melissa Archpru
22
Rindfleisch, Aric
11
Wieland, Heiko
11
Ganesan, Shankar
10
Koskela-Huotari, Kaisa
10
Laczniak, Gene R.
10
Webster, Frederick E.
9
Brown, James R.
8
Harvey, Michael G.
7
O'Brien, Matthew
6
Maglio, Paul P.
5
Udell, Jon G.
5
Griffith, David A.
4
Hartmann, Nathaniel N.
4
Ingene, Charles A.
4
Lim, Steve C.
4
Schau, Hope Jensen
4
Baker, Stacey Menzel
3
Boyt, Thomas
3
Chandler, Jennifer D.
3
Dunne, Patrick M.
3
Gummesson, Evert
3
Heyl, Jeff
3
Im, Subin
3
Ketokivi, Mikko
3
Liu, Ying
3
Nix, Nancy W.
3
Ram, Sudha
3
Ross, Robert H.
3
Schmenner, Roger W.
3
Schuler, Drue
3
Spohrer, Jim
3
Zacharia, Zach G.
3
Ahearne, Michael
2
Akhter, Humayun
2
Bronstein, Judith L.
2
Brusco, Michael
2
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American Marketing Association
4
AMA Winter Academic Conference <2021, Online>
3
Academy of Marketing Science
1
Summer Educators' Conference <1985, Washington, DC>
1
Published in...
All
Journal of the Academy of Marketing Science
22
Journal of macromarketing : examining the interactions among markets, marketing, and society
12
Journal of marketing
11
Journal of business research : JBR
10
Journal of macromarketing
9
Review of marketing research
9
MSI reports : working paper series
8
Marketing theory
8
AMS review : official publication of the Academy of Marketing Science
7
European journal of marketing : EJM
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of Business Research
7
Journal of retailing
7
International Journal of Physical Distribution & Logistics Management
5
International Journal of Physical Distribution & Materials Management
5
International journal of physical distribution & logistics management : IJPD & LM
5
Journal of business market management : jbm
5
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
European Journal of Marketing
3
European Management Journal
3
Information systems and e-business management : ISeB
3
Journal of service research : JSR
3
Organizational dynamics : a quarterly review of organizational behavior for professional managers
3
Business Horizons
2
Business horizons
2
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
2
International journal of business environment : IJBE
2
International journal of quality and service sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Marketing
2
Journal of Service Management
2
Journal of business logistics : JBL
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of international marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of operations management
2
Journal of personal selling & sales management : JPSSM
2
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Source
All
ECONIS (ZBW)
174
OLC EcoSci
78
Other ZBW resources
23
RePEc
17
USB Cologne (EcoSocSci)
10
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302
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1
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
2
Evolving to a new dominant logic for marketing
Vargo, Stephen L.
;
Lusch, Robert F.
-
2008
Persistent link: https://www.econbiz.de/10003644612
Saved in:
3
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
4
Competing through service: insights from service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen L.
;
O'Brien, Matthew
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003438193
Saved in:
5
Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
Saved in:
6
Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.
;
Lusch, Robert F.
;
Akaka, Melissa Archpru
-
2010
Persistent link: https://www.econbiz.de/10003968697
Saved in:
7
Transitioning from service management to service-dominant logic : observations and recommendations
Gummesson, Evert
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
International journal of quality and service sciences
2
(
2010
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10003969017
Saved in:
8
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
9
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
-
2008
Persistent link: https://www.econbiz.de/10003610501
Saved in:
10
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
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