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Advertising
27
Consumer behaviour
24
Werbung
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Konsumentenverhalten
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Advertising effects
20
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20
USA
10
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10
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English
72
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31
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Stafford, Marla Royne
93
Stafford, Thomas F.
16
Fox, Alexa K.
9
Royne Stafford, Marla
9
Levy, Marian
8
Pounders, Kathrynn
5
Carlson, Les
4
Day, Ellen
4
Kowalczyk, Christine M.
4
Myers, Susan D.
4
Wells, Brenda P.
4
Bienstock, Carol C.
3
Coleman, Joshua T.
3
Deitz, George
3
Deitz, George D.
3
Grove, Stephen J.
3
Martinez, Jennifer
3
Oakley, Jared
3
Albers‐Miller, Nancy D.
2
Faber, Ronald J.
2
Gilbert, Jonathan Ross
2
Lee, Seungae
2
Myers, Susan W.
2
Peasley, Michael C.
2
Pounders, Kathrynn R.
2
Rifon, Nora J.
2
Smith, Rachel Korfhage
2
Stern, Barbara B.
2
Thieme, Jeff
2
Willis, Erin
2
Zimmer, Mary R.
2
Albers-Miller, Nancy D.
1
Alderson, Laura
1
Andéhn, Mikael
1
Balaji, M. S.
1
Bhandar, Rishi
1
Bhat, Subodh
1
Camacho, Alejandro
1
Cervetti, Michael J.
1
Cheng, Hong
1
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Journal of advertising : official publication of the American Academy of Advertising
14
Journal of current issues and research in advertising : JCIRA
9
Journal of advertising research
6
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
International journal of advertising : the review of marketing communications
4
Journal of Services Marketing
4
Journal of advertising
4
Journal of current issues and research in advertising
4
The journal of services marketing
3
Health marketing quarterly
2
Journal of Consumer Marketing
2
Journal of business research : JBR
2
Journal of marketing theory and practice
2
Journal of promotion management : JPM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Market Research Society : JMRS
2
Psychology & marketing
2
The service industries journal
2
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Advertising, promotion, and new media
1
Digital advertising : theory and research
1
Green advertising and the reluctant consumer
1
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of Advertising Research
1
Journal of Business & Industrial Marketing
1
Journal of Business Research
1
Journal of Insurance Issues
1
Journal of business strategy
1
Journal of consumer behaviour : an international research review
1
Journal of education for business
1
Journal of insurance regulation
1
Journal of marketing management : MM
1
Journal of retailing
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ECONIS (ZBW)
64
OLC EcoSci
28
Other ZBW resources
8
RePEc
3
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1
Connecting and communicating with the customer : advertising research for the hospitality industry
Stafford, Marla Royne
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 505-507
Persistent link: https://www.econbiz.de/10012424303
Saved in:
2
Defining and understanding communications planning : a current assessment and an exploratory study
McKenzie, Karen E.
;
Stafford, Marla Royne
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10003903723
Saved in:
3
Violence and advertising : effects and consequences
Rifon, Nora J.
;
Stafford, Marla Royne
;
Carlson, Les
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 9-10
Persistent link: https://www.econbiz.de/10008860340
Saved in:
4
Consuming as a family : modes of intergenerational influence on young adults
Mittal, Banwari
;
Stafford, Marla Royne
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
4
,
pp. 239-257
Persistent link: https://www.econbiz.de/10008651821
Saved in:
5
Technology acceptance and satisfaction with logistics services
Bienstock, Carol C.
;
Stafford, Marla Royne
- In:
The international journal of logistics management
21
(
2010
)
2
,
pp. 271-292
Persistent link: https://www.econbiz.de/10008657798
Saved in:
6
The use of performance control charts in business schools : a tool for assessing learning outcomes
Cervetti, Michael J.
;
Stafford, Marla Royne
;
Shaffer, …
- In:
Journal of education for business
87
(
2012
)
4
,
pp. 247-252
Persistent link: https://www.econbiz.de/10009549652
Saved in:
7
Toward theories of advertising : where do we go from here?
Stafford, Marla Royne
- In:
Advertising theory
,
(pp. 541-545)
.
2012
Persistent link: https://www.econbiz.de/10009524018
Saved in:
8
The public health implications of consumers' environmental concern and their willingness to pay for an eco-friendly product
Stafford, Marla Royne
;
Levy, Marian
;
Martinez, Jennifer
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009531754
Saved in:
9
Marketing for public health : we need an app for that
Stafford, Marla Royne
;
Levy, Marian
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009531812
Saved in:
10
Consumer literacy for credence services : helping the invisible hand
Smith, Rachel Korfhage
;
Stafford, Marla Royne
- In:
Journal of consumer affairs : official publication of …
44
(
2010
)
3
,
pp. 598-606
Persistent link: https://www.econbiz.de/10009531860
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