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Nakata, Cheryl; Sivakumar, K. - 1995

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Sivakumar, K.; Nakata, Cheryl; Aggarwal, Praveen; … - In: Journal of marketing theory and practice 17 (2009) 4, pp. 351-367

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Zhu, Zhen; Nakata, Cheryl; Sivakumar, K.; Grewal, Dhruv - In: Journal of retailing 89 (2013) 1, pp. 15-29

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Nakata, Cheryl; Sivakumar, K. - 2006

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Zhu, Zhen; Nakata, Cheryl; Sivakumar, K.; Grewal, Dhruv - In: Journal of retailing 89 (2013) 1, pp. 15-29

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Zhu, Zhen; Nakata, Cheryl; Sivakumar, K.; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 35 (2007) 4, pp. 492-506

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Sivakumar, K.; Nakata, Cheryl - In: International marketing review 20 (2003) 4, pp. 397-445

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Nakata, Cheryl; Sivakumar, K. - In: International marketing review 14 (1997) 6, pp. 461-485

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Nakata, Cheryl; Sivakumar, K. - In: Journal of the Academy of Marketing Science 29 (2001) 3, pp. 255-275

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Nakata, Cheryl; Sivakumar, K. - In: Journal of marketing 60 (1996) 1, pp. 61-72

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