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Consumer behaviour
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Iacobucci, Dawn
159
Ostrom, Amy L.
40
Bitner, Mary Jo
13
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8
Popovich, Deidre
8
Román, Sergio
8
Wasserman, Stanley
8
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7
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6
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6
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5
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5
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5
Mende, Martin
5
Onyemah, Vincent
5
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5
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3
Corus, Canan
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Dass, Mayukh
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Parasuraman, A.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
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9
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9
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7
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5
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3
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2
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Iacobucci, Dawn (2018), “Contemporary Disruptions in the Realm of Research Methods in Marketing,” in Atul Parvatiyar and Raj Sisodia (eds.), Handbook of Marketing Advances in an Era of Disruptions: Essays in Honor of Professor Jagdish Sheth, 391-400
1
International journal of cross cultural management : CCM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
139
OLC EcoSci
32
RePEc
10
USB Cologne (EcoSocSci)
7
Other ZBW resources
7
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111
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
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112
Perceptual maps via enhanced correspondence analysis : representing confidence regions to clarify brand positions
Iacobucci, Dawn
;
Grisaffe, Doug
- In:
Journal of marketing analytics : JMA
6
(
2018
)
3
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011951065
Saved in:
113
The state of marketing analytics in research and practice
Iacobucci, Dawn
;
Petrescu, Maria
;
Krishen, Anjala
; …
- In:
Journal of marketing analytics : JMA
7
(
2019
)
3
,
pp. 152-181
Persistent link: https://www.econbiz.de/10012113475
Saved in:
114
Impact of religiosity and culture on salesperson job satisfaction and performance
Onyemah, Vincent
;
Rouziès, Dominique
;
Iacobucci, Dawn
- In:
International journal of cross cultural management : CCM
18
(
2018
)
2
,
pp. 191-219
Persistent link: https://www.econbiz.de/10011913410
Saved in:
115
Brand assets and pay fairness as two routes to enhancing social capital in sales organizations
Rouziou, Maria
;
Dugan, Riley
;
Rouziès, Dominique
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
2
,
pp. 191-204
Persistent link: https://www.econbiz.de/10011917833
Saved in:
116
Marketing management
Iacobucci, Dawn
-
2018
-
Fifth edition
Persistent link: https://www.econbiz.de/10011862674
Saved in:
117
Statistical perceptual maps : using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling
Iacobucci, Dawn
;
Grisaffe, Douglas B.
;
DeSarbo, Wayne
- In:
Journal of marketing analytics : JMA
5
(
2017
)
3/4
,
pp. 81-98
Persistent link: https://www.econbiz.de/10011855256
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118
Perceived deception in online consumer reviews : antecedents, consequences, and moderators
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Marketing in a digital world
,
(pp. 141-166)
.
2019
Persistent link: https://www.econbiz.de/10012123425
Saved in:
119
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
120
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
106
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
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