Prakitsuwan, Pattharanitcha; Moschis, George P. - In: Journal of Services Marketing 35 (2020) 1, pp. 131-143
Purpose: This study aims to illustrate the viability of the life course paradigm (LCP), which is increasingly used by social and behavioral scientists to study a wide variety of phenomena, as a framework for studying the transformational role of service consumption in improving consumer...