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Consumer perceptions of health claims in advertisements and on food labels
Mazis, Michael B. - In: Journal of consumer affairs : official publication of … 31 (1997) 1, pp. 10-26
Persistent link: https://www.econbiz.de/10001221262
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Consumer Perceptions of Health Claims in Advertisements and on Food Labels
Mazis, Michael B.; Raymond, Mary Anne - In: Journal of consumer affairs : official publication of … 31 (1997) 1, pp. 10-26
Persistent link: https://www.econbiz.de/10007373852
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Expanding Journal of Public Policy & Marketing's horizon
Mazis, Michael B. - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 1, pp. 68-71
Persistent link: https://www.econbiz.de/10009235126
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Three decades of marketing academic input at the Federal Trade Commission : contributions to research, policy making, and litigation
Hastak, Manoj; Mazis, Michael B. - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 232-243
Persistent link: https://www.econbiz.de/10010439092
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Deception by implication : a typology of truthful but misleading advertising and labeling claims
Hastak, Manoj; Mazis, Michael B. - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 2, pp. 157-167
Persistent link: https://www.econbiz.de/10009405032
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The influence of brand ambiguity on brand attitude development
Miller, Stephen J.; Mazis, Michael B.; Wright, Peter L. - In: Journal of marketing research : JMR 8 (1971) 4, pp. 455-459
Persistent link: https://www.econbiz.de/10002500549
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Accepted risk and alcohol use during pregnancy
Morris, Louis A. - In: Journal of consumer research : JCR ; an … 21 (1994) 1, pp. 135-144
Persistent link: https://www.econbiz.de/10001162940
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Informing Buyers of Risks: Analysis of the Marketing and Regulation of All Terrain Vehicles
Ford, Gary T.; Mazis, Michael B. - In: Journal of consumer affairs : official publication of … 30 (1996) 1, pp. 90-123
Persistent link: https://www.econbiz.de/10007314152
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Consumer Comprehension of Environmental Advertising and Labeling Claims
Morris, Louis A.; Hastak, Manoj; Mazis, Michael B. - In: Journal of consumer affairs : official publication of … 29 (1995) 2, pp. 328-350
Persistent link: https://www.econbiz.de/10007329715
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Perceptual Distortion in the development of brand attitudes : a cognitive model
Miller, Stephen J.; Mazis, Michael B.; Wright, Peter L. - 1970
Persistent link: https://www.econbiz.de/10004645357