Guodong (Gordon) Gao; Hitt, Lorin M. - In: Management Science 58 (2012) 6, pp. 1211-1226
This paper examines the relationship between information technology (IT) and trademarks. Using an 11-year panel data set (1987-1997) of IT capital stock, trademark holdings, and other measures for 116 Fortune 1000 manufacturing firms, we find that IT contributes to higher trademark holdings....