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The effect of movie and television placements
Sharma, Abhinav; Nicolau, Juan Luis; Más Ruiz, … - In: Tourism management : research, policies, practice 91 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
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Strategic groups and product differentiation : evidence from the Spanish airline market deregulation
Ruiz-Moreno, Felipe; Más Ruiz, Francisco José; … - In: Research in transportation economics 90 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013186316
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Predictors of willingness to pay a price premium for hotels' water-saving initiatives
Casado-Díaz, Ana B.; Sellers Rubio, Ricardo; … - In: Journal of travel and tourism marketing 37 (2020) 7, pp. 773-784
Persistent link: https://www.econbiz.de/10012415296
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A framework for big data analytics in commercial social networks : a case study on sentiment analysis and fake review detection for marketing decision-making
Kauffmann, Erick; Peral, Jesús; Gil, David; … - In: Industrial marketing management : the international … 90 (2020), pp. 523-537
Persistent link: https://www.econbiz.de/10012372713
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Analyzing hotel efficiency from a regional perspective : the role of environmental determinants
Sellers Rubio, Ricardo; Casado-Díaz, Ana B. - In: International journal of hospitality management 75 (2018), pp. 75-85
Persistent link: https://www.econbiz.de/10011944960
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How strategic groups act competitively within and across markets
Más Ruiz, Francisco José; Ruiz Moreno, Felipe - In: Managerial and decision economics : MDE ; the … 38 (2017) 7, pp. 1017-1032
Persistent link: https://www.econbiz.de/10011816703
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Strategic group influence on entry mode choices in foreign markets
Más Ruiz, Francisco José; Ruiz-Conde, Enar; … - In: International business review : the official journal of … 27 (2018) 6, pp. 1259-1269
Persistent link: https://www.econbiz.de/10011931354
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The bundling strategy : the one-click effect on loss aversion
Nicolau, Juan Luis; Sellers Rubio, Ricardo - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 4, pp. 704-712
Persistent link: https://www.econbiz.de/10012212634
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Spanish domestic airline market structure and incumbent cost response to market entry : direction and magnitude of response
Sancho-Esper, Franco M.; Más Ruiz, Francisco José - In: Journal of transport economics & policy : JTEP 50 (2016) 3, pp. 233-244
Persistent link: https://www.econbiz.de/10011730371
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Brand strategy scope and advertising spending : the more the better?
Sellers Rubio, Ricardo; Calderón-Martínez, Aurora - In: Tourism economics : the business and finance of tourism … 27 (2021) 1, pp. 70-85
Persistent link: https://www.econbiz.de/10012426677