Recent marketing literature pays particular attention to customer value because of the potential impact on customer behavior and, ultimately, firm performance. Whereas some studies conceptualize customer value in a unidimensional manner, more recent approaches take a multidimensional approach,...

Purpose – The present empirical study intends to address a significant topic for business management, such as the influence of market orientation (MO) on the internal and external environments of an organisation. More precisely, the main objective of this paper focuses on the effect of such an...

[ES] En este trabajo se pretende estudiar las consecuencias de la orientación al mercado sobre el rendimiento empresarial. En concreto se propone un modelo donde los efectos de la OM sobre la rentabilidad se manifiestan a través de otras variables mediadoras de resultados. La investigación...

The aim of this paper is to contribute to the strategic management literature by identifying the possible combinations among three organizational capabilities (market orientation, knowledge processes and customer relationship management). We also analyze the possible interaction among them to...