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Palmer, Roger
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The journal of business & industrial marketing
6
Marketing intelligence & planning
4
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3
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
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Marketing : metaphors and metamorphosis
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Managing marketing
Palmer, Roger
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003449635
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2
Innovating the product innovation process to enable co‐creation
Roberts, Deborah. L.
;
Palmer, Roger
;
Hughes, Mathew
- In:
R&D Management
52
(
2021
)
3
,
pp. 484-497
Persistent link: https://www.econbiz.de/10012636730
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3
Nuts, bolts and magnetrons : a practical guide for industrial marketers
Millier, Paul
;
Palmer, Roger
-
2000
Persistent link: https://www.econbiz.de/10001430355
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4
An exploratory case study analysis of contemporary marketing practices
Palmer, Roger
;
Wilson, Hugh
- In:
Journal of strategic marketing
17
(
2009
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10003858948
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5
High-tech, innovative products : identifying and meeting business customers' value needs
Lindgreen, Adam
;
Antioco, Michael
;
Palmer, Roger
; …
- In:
The journal of business & industrial marketing
24
(
2009
)
3/4
,
pp. 182-197
Persistent link: https://www.econbiz.de/10009524596
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6
Do different marketing practices require different leadership styles? : an exploratory study
Lindgreen, Adam
;
Palmer, Roger
;
Wetzels, Martin
; …
- In:
The journal of business & industrial marketing
24
(
2009
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10009524649
Saved in:
7
Developing a visceral market learning capability for new product development
Roberts, Deborah L.
;
Palmer, Roger
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
2
,
pp. 199-220
Persistent link: https://www.econbiz.de/10009535007
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8
The implications of service-dominant logic and integrated solutions on the sales function
Le Meunier-FitzHugh, Kenneth
;
Baumann, Jasmin
;
Palmer, Roger
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10009383555
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9
The new global marketing reality
Brookes, Richard
;
Palmer, Roger
-
2004
Persistent link: https://www.econbiz.de/10001762092
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10
Relationship marketing as a marriage
Lindgreen, Adam
;
Palmer, Roger
;
Beverland, Michael
- In:
Marketing : metaphors and metamorphosis
,
(pp. 172-182)
.
2008
Persistent link: https://www.econbiz.de/10003746832
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