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Consumer behaviour
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Berger, Jonah
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ECONIS (ZBW)
76
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71
When the Same Prime Leads to Different Effects
Wheeler, S.Christian
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
3
,
pp. 357-368
Persistent link: https://www.econbiz.de/10007861083
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72
The Influence of Product Variety on Brand Perception and Choice
Berger, Jonah
;
Draganska, Michaela
;
Simonson, Itamar
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
4
,
pp. 460-472
Persistent link: https://www.econbiz.de/10007870876
Saved in:
73
What Drives Immediate and Ongoing Word of Mouth?
Berger, Jonah
;
Schwartz, Eric M
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-881
Persistent link: https://www.econbiz.de/10009966651
Saved in:
74
SIGNALWIRKUNG
Berger, Jonah
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
6
,
pp. 16-17
Persistent link: https://www.econbiz.de/10009979921
Saved in:
75
SIGNALWIRKUNG
Berger, Jonah
- In:
Harvard business review : HBR
(
2012
),
pp. 16-17
Persistent link: https://www.econbiz.de/10009980340
Saved in:
76
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10009893555
Saved in:
77
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10009893557
Saved in:
78
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 211-256
Persistent link: https://www.econbiz.de/10009893568
Saved in:
79
Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
; …
- In:
GfK marketing intelligence review
3
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009893819
Saved in:
80
Decision Quicksand: How Trivial Choices Suck Us In
Sela, Aner
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
39
(
2012
)
2
,
pp. 360-371
Persistent link: https://www.econbiz.de/10010001267
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