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Extending Lead-User Theory: An...
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Schreier, Martin
75
Prügl, Reinhard
54
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26
Fuchs, Christoph
18
Nishikawa, Hidehiko
7
Van Osselaer, Stijn M. J.
7
Lude, Maximilian Joachim
6
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61
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
62
Why customers value self-designed products : the importance of process effort and enjoyment
Franke, Nikolaus
;
Schreier, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1020-1031
Persistent link: https://www.econbiz.de/10008736803
Saved in:
63
Customer empowerment in new product development
Fuchs, Christoph
;
Schreier, Martin
- In:
The journal of product innovation management : an …
28
(
2011
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10008822522
Saved in:
64
A meta-ranking of technology and innovation management/entrepreneurship journals
Franke, Nikolaus
;
Schreier, Martin
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
2
,
pp. 185-216
Persistent link: https://www.econbiz.de/10003670279
Saved in:
65
Product uniqueness as a driver of customer utility in mass customization
Franke, Nikolaus
;
Schreier, Martin
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10003703875
Saved in:
66
Wenn Kunden arbeiten und dafür bezahlen : ein Forschungsprogramm zum Wertzuwachs durch Mass Customization Toolkits
Franke, Nikolaus
;
Schreier, Martin
- In:
Innovationen in Marketing und Handel
,
(pp. 180-185)
.
2006
Persistent link: https://www.econbiz.de/10003388162
Saved in:
67
The "I designed it myself" effect in mass customization
Franke, Nikolaus
;
Schreier, Martin
;
Kaiser, Ulrike
- In:
Management science : journal of the Institute for …
56
(
2010
)
1
,
pp. 125-140
Persistent link: https://www.econbiz.de/10003946178
Saved in:
68
The value of crowdsourcing : can users really compete with professionals in generating new product ideas?
Poetz, Marion K.
;
Schreier, Martin
- In:
The journal of product innovation management : an …
29
(
2012
)
2
,
pp. 245-256
Persistent link: https://www.econbiz.de/10009504621
Saved in:
69
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
70
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
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