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User-generated versus designer-generated products : a performance assessment at Muji

Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 160-167

Persistent link: https://www.econbiz.de/10009746286

The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users

Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32

Persistent link: https://www.econbiz.de/10009782922

Integrating problem solvers from analogous markets in new product ideation

Franke, Nikolaus; Poetz, Marion K.; Schreier, Martin - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 1063-1081

Persistent link: https://www.econbiz.de/10010347735

Warum "Toolkits for User Innovation and Design" für ihre Nutzer Wert schaffen : eine qualitative Analyse

Schreier, Martin; Mair am Tinkhof, Astrid; Franke, Nikolaus - In: Die Unternehmung : Swiss journal of business research … 60 (2006) 3, pp. 185-201

Persistent link: https://www.econbiz.de/10003336392

Finding commercially attractive user innovations : a test of lead user theory

Franke, Nikolaus (contributor); Hippel, Eric von (contributor) - 2005

Firms and governments are increasingly interested in learning to exploit the value of lead user innovations for commercial advantage. Improvements to lead user theory are needed to inform and guide these efforts. In this paper we empirically test and confirm the basic tenants of lead user...

Persistent link: https://www.econbiz.de/10003745793

Product uniqueness as a driver of customer utility in mass customization

Franke, Nikolaus; Schreier, Martin - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 93-107

Persistent link: https://www.econbiz.de/10003703875

A meta-ranking of technology and innovation management/entrepreneurship journals

Franke, Nikolaus; Schreier, Martin - In: Die Betriebswirtschaft : DBW 68 (2008) 2, pp. 185-216

Persistent link: https://www.econbiz.de/10003670279

Auktionen versus Lotterien : ein empirischer Vergleich zur Messung von Zahlungsbereitschaften

Schreier, Martin; Werfer, Joseph - In: Die Betriebswirtschaft : DBW 67 (2007) 1, pp. 22-40

Persistent link: https://www.econbiz.de/10003412509

Wenn Kunden arbeiten und dafür bezahlen : ein Forschungsprogramm zum Wertzuwachs durch Mass Customization Toolkits

Franke, Nikolaus; Schreier, Martin - In: Innovationen in Marketing und Handel, (pp. 180-185). 2006

Persistent link: https://www.econbiz.de/10003388162

Complementing mass customization toolkits with user communities : how peer input improves customer self-design

Franke, Nikolaus; Keinz, Peter; Schreier, Martin - In: The journal of product innovation management : an … 25 (2008) 6, pp. 546-559

Persistent link: https://www.econbiz.de/10003761027