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Status and Conspicuousness - A...
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1
Status and conspicuousness : are they related? ; strategic marketing implications for luxury brands
Truong, Yann
;
Simmons, Geoff
;
McColl, Rod
;
Kitchen, …
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10003751295
Saved in:
2
Branding strategies for high-technology products : the effects of consumer and product innovativeness
Truong, Yann
;
Klink, Richard R.
;
Simmons, Geoffrey
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 85-91
Persistent link: https://www.econbiz.de/10011620254
Saved in:
3
Uncovering the link between governance as an innovation process and socio-economic regime transition in cities
Simmons, Geoff
;
Giraldo, Jorge Esteban Diez
;
Truong, Yann
; …
- In:
Research policy : policy, management and economic …
47
(
2018
)
1
,
pp. 241-251
Persistent link: https://www.econbiz.de/10011968898
Saved in:
4
Managing i-branding to create brand equity
Simmons, Geoff
;
Thomas, Brychan
;
Truong, Yann
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1260-1285
Persistent link: https://www.econbiz.de/10008661740
Saved in:
5
Reciprocal value propositions in practice : constraints in digital markets
Truong, Yann
;
Simmons, Geoffrey
;
Palmer, Mark
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 197-206
Persistent link: https://www.econbiz.de/10009513187
Saved in:
6
An exploration of business model development in the commercialization of technology innovations
Dmitriev, Viatcheslav
;
Simmons, Geoffrey
;
Truong, Yann
; …
- In:
R & D management
44
(
2014
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10010385607
Saved in:
7
Inscribing value on business model innovations : insights from industrial projects commercializing disruptive digital innovations
Simmons, Geoffrey
;
Palmer, Mark
;
Truong, Yann
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 744-754
Persistent link: https://www.econbiz.de/10010211329
Saved in:
8
Perceived intrusiveness in digital advertising : strategic marketing implications
Truong, Yann
;
Simmons, Geoff
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10003988716
Saved in:
9
Practitioners' perceptions of advertising strategies for digital media
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 709-725
Persistent link: https://www.econbiz.de/10008758529
Saved in:
10
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
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