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Kitchen, Philip J.
94
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55
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36
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21
Kitchen, Philip
17
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16
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12
Thomas, Brychan
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9
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7
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101
The diversity of advertising formats and the need to revisit the empirical bases of IMC : editorial
Kitchen, Philip J.
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 329-330
Persistent link: https://www.econbiz.de/10011743957
Saved in:
102
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
103
Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh
;
Norbani Che Ha
;
Kitchen, Philip J.
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
Saved in:
104
Self or simulacra of online reviews : an empirical perspective
Singh, Vivek Kumar
;
Nishant, Rohit
;
Kitchen, Philip J.
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1112-1118
Persistent link: https://www.econbiz.de/10011627296
Saved in:
105
Editorial: "on" line of "off" line : does the "line" or the "communication" matter most?
Kitchen, Philip J.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 347-348
Persistent link: https://www.econbiz.de/10011612583
Saved in:
106
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
107
Editorial : variability in marketing communications reserach and an editorial request for replication studies
Kitchen, Philip J.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011536024
Saved in:
108
The effects of information at tourism destinations : a model proposal
Ortega Martínez, Enrique
;
Rodríguez Herráez, Beatriz
; …
- In:
The marketing review
14
(
2014
)
2
,
pp. 111-129
Persistent link: https://www.econbiz.de/10010417125
Saved in:
109
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
110
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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