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Celebrity ambassador/celebrity endorsement : takes a licking but keeps on ticking

Proctor, Tony; Kitchen, Philip J. - In: Journal of strategic marketing 27 (2019) 5, pp. 373-387

Persistent link: https://www.econbiz.de/10012202758

New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry

Tourky, Marwa; Sharifah Faridah Syed Alwi; Kitchen, … - In: Journal of business research : JBR 109 (2020), pp. 595-606

Persistent link: https://www.econbiz.de/10012238135

IMC: an integrative review

Tafesse, Wondwesen; Kitchen, Philip J. - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 210-226

Persistent link: https://www.econbiz.de/10011689779

Editorial: the complexities of online/offline communications

Kitchen, Philip J. - In: Journal of marketing communications 23 (2017) 2, pp. 111-112

Persistent link: https://www.econbiz.de/10011706418

How to promote relationship-building leadership at work? : a comparative exploration of leader humor behavior between North America and China

Yang, Inju; Kitchen, Philip J.; Bacouel-Jentjens, Sabine - In: The international journal of human resource management 28 (2017) 10, pp. 1454-1474

Persistent link: https://www.econbiz.de/10011740551

Diversity, dimensionality, distinctiveness

Kitchen, Philip J. - In: Journal of marketing communications 24 (2018) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10011852907

Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 89 (2018), pp. 462-474

Persistent link: https://www.econbiz.de/10011881956

Transnational corporations from Asian developing countries : the internationalisation characteristics and business strategies of Sime Darby Berhad

Ahmad, Syed Zamberi; Kitchen, Philip J. - In: The international journal of business science & applied … 3 (2008) 2, pp. 21-36

There is limited empirical research on the internationalisation processes, strategies and operations of Asian multinational corporations (MNCs), particularly MNC's based in Malaysia. The emergence and development of an MNC from this developing country represents a significant addition to the...

Persistent link: https://www.econbiz.de/10011894089

Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis

Izzal Asnira Zolkepli; Kamarulzaman, Yusniza; Kitchen, … - In: Journal of marketing theory and practice 26 (2018) 4, pp. 412-430

Persistent link: https://www.econbiz.de/10011951500

The effects of gamified customer benefits and characteristics on behavioral engagement and purchase : evidence from mobile exercise application uses

Jang, Seongsoo; Kitchen, Philip J.; Kim, Jinwon - In: Journal of business research : JBR 92 (2018), pp. 250-259

Persistent link: https://www.econbiz.de/10011925454